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For a small business owner, the term “webcasting” can sound overwhelming. On the surface, it sounds like an exclusive and expensive tool reserved for large corporations.

However, this couldn’t be further from the truth. Webcasting or streaming solutions are the perfect affordable resource for any type of small business. Webcasts allow small business owners to accomplish a myriad of tasks, from lead generations to hosting virtual events and beyond.

If you’re a small business owner, here are five creative ways you can implement a webcast into your daily operations:

1. Lead Qualification

After you’ve gone through the work of generating leads, you need to qualify them before sending them through the final stages of the purchase process. Webcasts allow you to livestream on-demand qualifying content for potential leads to engage with through web conferencing many tools. Based on the engagement levels, you can determine whether or not they are a good fit for your business.

2. Hosting Virtual Events

Does your small business host an in-person event each year? From networking happy hours to industry conferences, events are moving to hybrid or fully virtual models to accommodate the global health crisis.

Small businesses can continue to host their events, albeit virtually, using webcasting tools. Choose to stream content on-demand or host a live streaming event—the choice is yours. And, with interactive features like Q&A and chatrooms, participants can engage as if they were attending in-person.

3. Traditional Earnings Calls

If your small business reports to investors, you likely understand how unexciting a traditional earnings call is. Transform the experience for participants by relying on a webcast instead!

Through audio and visual content, you can take a boring old earnings call and turn it into something stakeholders look forward to every quarter!

With digital whiteboard tools, chatrooms, streaming content, video collaboration features, and so much more, you can empower your team to collaborate regardless of location or technology.

Add Webcasting Tools to Your Small Business

Ready to see what webcasting can do for your small business? Try out GlobalMeet Webcast!