What happens when you get thousands of techies, musicians and filmmakers in the same place at the same time? It’s called SXSW in Austin, Texas, where thousands converge from all over the world to make creative history. It also means that spur of the moment innovation can spark at a moment’s notice for a worthy cause. When the Japan earthquake and Pacific tsunami hit on the first day of the Interactive Conference on March 11th, the organizers of SXSW stepped into action, creating a relief telethon to help raise funds to support Japan relief efforts, with additional support from Hanson Music, the City of Austin, bands, artists, consultants, teachers, speakers, thought leaders and authors.
Streaming live at http://www.sxsw4japan.org/, SXSW4Japan exceeded their donation goal, raising $104,380 by March 20th. The campaign website simply but powerfully nailed their objective including these key elements:
- A quick and dirty, but onsite and genuine, SXSW cares video
- Clear countdown ticker and real-time dollars raised reporting
- Full integration with Facebook and Twitter
- Visibility of the names and faces of individuals and how much they raised or contributed
- Announcements, content and links to relevant, current news on the relief effort
- Instructions on how to help
- A list of corporate sponsors so you can see who cares
The SXSW4Japan campaign is still in action and accepting donations at http://www.sxsw4japan.org/. Stay tuned for upcoming events! Learn more about the campaign on twitter @sxsw4japan or make a $10 donation by texting 90999.