How to Communiate Effectively in the Digital Age

We are in a Communication Revolution — a pivotal shift in global culture and influence. Letters are all but extinct thanks to email, text and social networks. Landline telephones are on the endangered species list as homes across the world cut their cords in favor of mobile and VOIP devices.

These new tools and technologies enable tangible global connections, expanding business opportunities and hurdling geographic boundaries through speed-of-light communications. But every day we walk a fine line between technological convenience and the loss of real human connections.

Shifting technology and making it personal

Modern technology touches every facet of our lives, from healthcare to leisure. Technology, however, is by nature impersonal, designed to be tools for a task. Today, we are in real danger of losing vital human connections with the increasing shift to impersonal email, phone calls and text- and document-based social media.

Natural human conversational components, such as real-time gestures and physical reactions, are vital to our business and social success. They are essential to driving true human connections that build bonds, enhance trust and strengthen relationships. And, we are six times more likely to retain information when presented with both oral and visual elements. There is a, however, a gap between our human learning needs and the communications technology in today market.

This technology gap forces us to supplement our human need to connect and communicate effectively with multiple tools to create a satisfying social experience online. But future virtual communications solutions must evolve from one-dimensional tools to vibrant online experiences that stimulate all of our learning centers, oral and visual — shifting technology from an impersonal, yet necessary convenience, into an effective, personal way to connect.

Forging personal connections in a virtual world

YouTube gives us shared video experiences. Webinars and web conferences help us present and learn online. Blogs let us glimpse into someone’s thoughts. File sharing helps us collaborate virtually. LinkedIn forges business connections. Twitter lets us broadcast our thoughts and interests. With Facebook, we share tidbits from our personal lives. Webcams give us live one-to-one interaction.

Each tool connects us to our network and the world in its own way. Until recently, we needed handfuls of tools to help us connect on a visual, audible and personal level like we were in the same room. But there is now one tool that connects them all — social, video, sharing, listening, collaborating — and gives us real-time, face-to-face interaction that stimulates all senses. That tool is iMeet, and the experience is unmistakably, refreshingly human.


  • Hear everyone speak (laugh, sigh, cry and scream) real-time, whether they’re at home, on their mobile, in the office or on their computer softphone.
  • Listen to messages and music from videos and presentations.


  • See who’s talking when their personal video cube glows green.
  • View real-time, personal video to see everyone’s facial expressions and gestures.
  • Peruse dynamic presentations, slides, PDFs, spreadsheets and more.
  • Experience recorded videos direct from YouTube or personal uploads.
  • Text through Chat — to the group or private person-to-person.


  • Blog in your personal cube to share your history, favorite things, location (anywhere in the world) and more.
  • Share personal thoughts and events through LinkedIn, Twitter and Facebook.
  • Share personal pictures through Flickr.
  • Make the iMeet room yours: change the name, the background, the guests and more.
  • Your personal real-time social website: even the URL is about you.

Every interaction — virtual or in-person — should be human

Whether you’re meeting with clients in Tokyo or sharing your child’s first bike ride with family, every online interaction should be personal. We have the right to shift technology to enable meaningful connections everywhere. Tools like iMeet respect our human need to communicate and connect in a world that is personal, enlightening and fun  even when that world is virtual.

The bottom line is that the way we work is changing. If you feel like you’re falling behind, be sure to check out our latest eBook on The Future of Business Collaboration.

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About Blakely T.

Blakely is a work-life juggler with three little monsters, Sci-Fi/Fantasy Book-a-holic, Atlanta transplant and PR/social/content strategist (and presentations nerd) for PGi.

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