Get Face-to-Face with Employees to Build Trust and Improve Performance

You may be familiar with the Edelman Trust Barometer, which measures the public’s trust of business, government, NGOs, and media. But have you thought about how much your employees trust your company and its leaders?

According to the Interaction Associates 2011 Building Trust in Business Survey, employees express trust in their peers but are wary and distrustful of leaders. They want increased transparency and involvement in the decisions that affect them.

Some other information from the survey that’s worth noting:

  • Employees aren’t clear about how their work impacts organizational success, and they blame leaders for not linking individual professional goals to overall corporate performance. They want to know why what they’re doing matters.
  • Employees aren’t empowered to solve problems independently, and leaders work one or two levels below where they could. They aren’t using their full potential.
  • A general lack of support for risk-taking impedes innovation.
  • Inconsistent feedback about performance is a key area of frustration for high performers.

While there’s no magic wand to address all of these employee pains, it’s critical to recognize that a disconnect between leaders and employees hurts performance‚ and in today’s challenging market, we all need everyone functioning at their best. Leaders need to find new ways to address these areas of employee dissatisfaction so high performers don’t look elsewhere for employment.

It’s been said that effective leadership cannot happen from behind a desk. You need to get in front of your people, but if you have a distributed workforce, that’s not easy unless you have technology that effectively (and efficiently and affordably) bridges the gap between employees and company leaders.

Yes, I’m talking about video conferencing tools. The same features that make them powerful sales tools also equip them for effective management:

  • Access from anywhere. All you need is a smart phone device or any mobile platform with a browser. It’s easy for off-site workers to jump on meetings.
  • Connect in real-time via social media platforms, giving you instant access to employees‚  hobbies and interests so you can establish common ground.
  • Higher quality collaboration. Because you can upload and share documents as you speak, you’ll form stronger
    relationships and have better conversations.

Powerful connections with employees mean powerful performance.

Have you used video conferencing for internal management? What have you done, and how has it worked?

Thanks to Business Leadership Advice, Edelman, PR News, and Interaction Associates for information used in this post.




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