Smart companies are moving toward social responsibility as a business model and—recognizing that consumers are choosing products and brands that promote social good—are abandoning superficial PR campaigns. Whether a business is donating money, passing on skills, or creating a platform for social good, their focus is on generating awareness and creating an impacy. Two such companies—Warby Parker and This Shirt Helps—are helping define a new age of social enterprise.
Watch #ShiftNYC discussing the power of social enterprise in action from the event.[tube]OtbgZt983pQ[/tube]
Thanks so much to MNN for the video footage.