Reflecting on #shiftsxsw: a conversation with Baratunde and “How to Be Black”

During the #shiftSXSW event during South by Southwest Interactive, PGi was privileged to host a classic Sunday soul food dinner and open dialogue with Baratunde Thurston, published author and Digital Editor of “The Onion.” Baratunde joined us at the top of the Frost Bank building overlooking dowtown Austin at dusk to discuss his new book, How to be Black, while enjoying a feast generously provided by Dante Fried Chicken.

For all those who attended the second evening of #shiftsxsw, the time we spent together was nothing short of magical. The audience sat in awe as Baratunde recounted his childhood story, sharing¬† his unique experiences — and uniquely humorous perspectives — as a young African-American male working in the technology industry. Watch this video recap from #shiftSXSW to listen to Baratunde explain how book originated, how race and identity shape the stories of both self and other, and how social media played a powerful role in collaboration.

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