True or False: The Cloud Means I’m Losing Control – SMB Tech Myths Busted

In the free eBook Are You Afraid of the Cloud? , PGi and leading cloud service marketplace company AppDirect debunk one of five myths plaguing SMBs today: The cloud means I’m losing control of my IT. Download the free eBook for the entire story for more SMB tech myths busted.

For many small businesses and midsize companies, the fear of losing control is another barrier to cloud adoption. Losing control of data. Losing control of IT business operations. Losing control of the hardware and software itself. Even losing their business.

In a recent Forbes® article on cloud computing fears, losing control strikes fear in the heart of business owners everywhere — small and enterprise companies alike.One of the major concerns is losing that “small-town” feel that sets Main Street shops apart from their big business rivals.

What SMBs are Saying:

  1. “By giving control to service providers, I lose control of IT infrastructure.”
  2. “We can’t outsource our IT processes and still maintain the highest level of customer service and delivery.”
  3. “My customers need the personal touch of our incredibly dedicated staff members — face-to-face — not impersonal emails or automated messages.”

Worried about losing control of your cloud-based mobile workers? Join Forrester Research’s T.J. Keitt Wednesday at noon EST for a free 30-minute webinar. Sign up today:

Are You in Control of Your Data?

Within the IT cloud services realm, this myth is often jokingly referred to as “server hugging.” For many small business owners, the thought of having their website, email, CRM and other vital business applications moved from the safety of the back office into the big, bad cloud is terrifying. “What if my online orders are lost?” “What if someone hacks into the system and steals credit card information?” “What if no one backs up my contact lists and I lose everything?” “What if an automated email is sent to the wrong customers or, even worse, I accidentally spam everyone and ruin my online reputation?”

With cloud service providers and the new cloud service brokerage market, business owners are given the same “control” of their server and software infrastructure as before — it just looks differently. Instead of the “brains” of your IT operations being physically located in a back room or storage closet of your office, the “brains” now sit securely in cloud-enabled facilities. And if you do your homework, your cloud provider will have disaster recovery plans, infrastructure stability, security and other fail-safes in place for you.

This new cloud infrastructure model frees you (and your staffing budget) to continue managing your processes just like before by using simpler, centralized management consoles and scheduling processes. You just don’t have to spend the money on server hardware, maintenance fees and support.

Cloud Services Address New Customer Demands

Throughout time, small business owners have found success in white-glove, personalized and local service. And with the proliferation of eCommerce giants such as®,® and®, small business success relies on maintaining the small-town feeling that local customers prefer. Yet even in the cloud, face-to-face customer care is more than a possibility. Cloud services answer a new consumer demand for purchasing interactions.

With cloud applications and deployments, small business and midsize companies maintain their local brick-and-mortar shops and simultaneously tap into markets that are unavailable with only a storefront. And by leveraging their hands-on expertise, SMBs can now create a virtual Main Street: white-glove customer care for the digital buyer.

Read more about cloud controls and more SMB cloud myths in this free eBook. Download today!

  1. “The cloud is a huge security threat for my business.
  2. “It’s too hard to manage the cloud.”
  3. “The cloud is too expensive.”
  4. “I don’t need cloud apps.”

About Blakely T.

Blakely is a work-life juggler with three little monsters, Sci-Fi/Fantasy Book-a-holic, Atlanta transplant and PR/social/content strategist (and presentations nerd) for PGi.

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