Webinars are great for distributing messages to target audiences without dealing with travel costs or scheduling conflicts. Even with limited budgets and geographically dispersed audiences, webinars can still be a very powerful tool.
Since the popularity of webinars is consistently growing, how can you stand out from the others? Here are 6 things you can do during your next webinar that will help ensure your success and make a positive, lasting impression on your audience.
1. Chose the best date and time
The best time for your webinar depends on your target audience. What might work for one group, may not work for another. Once you’ve decided who you are reaching out to, conduct some research. There may already be some information available on the internet. If not, you can conduct a short survey asking users when they would most likely attend a webinar. You could also host several webinars at various days and times and see which had the highest attendance.
2. Select your speakers carefully
Of course you should choose speakers who are qualified to speak on the selected topic. However, that should not be the only criteria. It’s also important to select speakers who have excellent presentation skills and can capture and keep the attention of meeting guests. It’s also important to practice with the speakers beforehand to make sure they are fully prepared and can answer any questions that might arise from the audience.
3. Keep it simple
Try to keep things as simple as possible for meeting attendees. If guests are asked to fill out a form to register, make sure the form is simple and only asks a few questions. If attendees have to spend 20 minutes just to fill out a form, odds are they’ll skip it and not attend your webinar. Also, by using easy-to-use products that don’t require downloads, attendees won’t have to waste any additional time, making it even easier to enter the webinar.
4. Set a time limit
No matter how good the content is, you don’t want your webinar to last too long. It’s only a matter of time before your audience begins to bore and stops paying attention all together. Thirty minutes should be the maximum amount of time for your webinar. And it’s always important to start on time so you can end on time.
5. Include audio and visual elements
Using various audio and visual elements can help make your webinars more effective. Speakers should make sure their webcams are turned on so guests can see who is speaking. Using videos, polling and creative presentations also serve as a great way to capture the attention of your audience members.
6. Record it
Get the most out of your time by recording the webinars and making the video accessible so others can play it back over and over again. This makes it possible for attendees to share the webinar with their colleagues and embed on their social media accounts. This method can easily double or even triple the amount of views of one webinar.
Thanks to innovative technology, we are able to get creative during webinars and other meetings. How do you engage your webinar participants?