“I find myself, a lot of times, as the CEO of a technology company, getting worn out with how fast things change.” – PGi CEO Boland Jones
In the above video and in a recent blog on LinkedIn, PGi’s Boland Jones has been exploring the idea of balancing innovation, and how the breakneck speed of technological innovation can be a double-edged sword for companies.
On the one hand, to stay newsworthy and relevant, companies have to demonstrate a commitment to driving technology forward and providing the latest and greatest features and functionalities in their products and services.
On the other hand, the customer isn’t moving nearly as quickly through their gadgets, software and applications as businesses are. It’s a delicate balance to strike between progress and overwhelming your users.
In a study conducted by Aberdeen, surveyed organizations agreed that innovation was a necessity to remain competitive. But it can be easy to get swept up in the tidal wave of technology news and press. With coverage of new smartphones, mobile applications, computing infrastructures and even entire device categories hitting our news feeds and social networks practically every day, businesses can easily fall into the trap of constantly pursuing the “next big thing,” without taking a hard look at their customers’ needs and wants.
Don’t miss Boland’s insights on LinkedIn: