lync audio conferencing

Why Your Customers Need a Lync Audio Provider

Your customers are buying Microsoft® Lync® Online (now Skype for Business) to fill all of their audio conferencing needs—but does it? If people outside their networks can’t join their meetings, the answer is no.

Add supplemental GlobalMeet™ Audio for Lync audio conferencing to your lineup and gain recurring incremental revenue on every deal at better margins.

Why Do Your Customers Need Additional Lync Audio Support?

Customers that already deployed or are planning to deploy unified communications to their organizations may not understand why they need an additional audio provider above and beyond their Lync Online deployment. After all, Lync handles all the person-to-person and in-meeting audio, right?

Lync Online does provide VoIP audio, however, there are limitations in scale, audio quality, consistency, global availability and overall accessibility.

5 Lync Online Challenges Facing Customers

Your customers will thank you for solving their unforeseen Lync Online challenges like:

  1. Choppy, Unclear VoIP Audio

Without consistent, high-quality audio, their UC-powered meetings can’t be productive. By complementing their UC deployment with an audio conferencing integration, they can instead rely on enterprise-grade audio networks that provide reliable consistency and quality regardless of the size or complexity of meetings.

  1. Bandwidth Restrictions

Because VoIP audio is sent through their Internet connection, limited bandwidth can impact your customers’ VoIP audio performance. If bandwidth is a concern, a Lync audio provider adds significant value to their UC deployment with access to traditional audio connection methods that don’t rely on Internet strength or availability.

  1. Dropped Calls Due to Internet Connectivity

Guests that don’t have immediate access to a strong Internet connection may experience a lower quality call experience, have calls dropped or be unable to join at all via VoIP. With hybrid audio support, your customers’ meetings provide the flexibility to accommodate mobile users with multiple access options, seamlessly combining VoIP and PSTN audio participants within the same meeting.

  1. Inability to Connect With External Participants

By providing hybrid audio support through a Lync audio provider, you open your customers’ Lync meetings up to people outside their office’s firewall, allowing external participants such as clients, vendors and partners to join their UC-powered meetings. Without this support, they may have to rely on a service outside of Lync to meet with important external participants, further complicating communications and lowering the overall value of their UC deployment.

  1. Bad Meetings Caused by Communication Challenges

When your customers can’t quickly, easily connect all of their audio participants from multiple locations around the globe, meetings go poorly because of communication challenges like this. By partnering with a Lync audio provider with a global footprint, however, they gain greater global availability and support with local access points, dial-in numbers and in-region support.

Did you know that Microsoft Lync Online is now Skype for Business? The newest version of Lync blends the familiarity and love of Skype with the enterprise security, compliance, and control of Lync.

Interested in learning more about Skype for Business? Check out these articles:


About Ashley S.

Ashley Speagle is a Florida-born, Georgia-raised communications specialist, couch movie critic, dream interpreter, acrophobic adventure seeker, outdoors enthusiast, and easy-going introvert.

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