unified communications

Is Unified Communications (UC) Just a Marketing Buzzword?

For those of us in the telecommunications space, “unified communication” (UC) is a term that frequently pops up in conversation. However, unified communications has been dismissed as a ‘marketing buzzword’ by some. And there’s no doubt that unified communications is indeed a term that is used so frequently, some might argue it has lost some of its weight. But is it simply a ‘buzzword’, destined to languish alongside words like “synergy” in the land of overused business jargon?

UC has, for many years, been used as an umbrella term to unify a number of messaging, communications and collaboration tools. As case studies show, when UC is properly deployed across the enterprise, UC has a great number of benefits to the end user, including (but not limited to), increased productivity, better communication and more efficient business operations. UC provides an a la carte solutions for companies looking to improve communication and collaboration in their organization but don’t want to settle for a one-off communication tool that takes a standardized approach to enhance efficiency for enterprises. In this manner, UC is not simply a “buzzword” or overused marketing term; rather, it’s a flexible strategy that leads to reduced IT spend and improved communications for end users and, by the transitive property, a more efficient workforce for the company.

The Promise of UC

Critics of UC may speak of the complexity of UC solutions, but let’s face it: UC provides in edge in the context of functionality and end-user appeal that is only amplified by the return on investment (ROI) experience by companies who have successfully deployed UC solutions across their enterprise. With a strategic UC approach and a partnership with a trusted vendor, organizations can escape the “one-size-fits-all” mindset. Collaboration isn’t one-size-fits-all, and your collaboration solution shouldn’t be either. By strategically choosing a UC solution that fits the unique needs of your end users, you can set your IT leadership up for success and ensure a smooth deployment and adoption.

Here at PGi, we recently rolled out a collaboration diagnostic that does just that. We take a systematic approach to surveying an organization’s needs and then develop a customized UC solution that is meticulously developed with that enterprise’s specific needs and wants in mind. A strategic approach with input from your employees is a great way to ensure functionality of the tools matches up with end-user needs and wants.

A UC Solution Could Be the Answer to Your Security Concerns

Any UC tool can be susceptible to security concerns – particularly with the rise of IoT and employees using their personal devices for work purposes. As corporate leaders continue to embrace IoT, security measures need to be in place to mitigate these attacks. IT leaders should seek out UC providers who have apps and services that close the security gaps in their employees’ smart devices. PGi takes a five-step approach to delivering on a comprehensive, secure product. To safe-guard enterprise communications against DDoS and other security issues we:

  • Limit access controls which prevent unauthorized access to our services;
  • Provide application security to prevent unwanted attendees in meetings;
  • Provide password security;
  • Deliver on a strong product architecture built around security best practices and standards; and,
  • Safeguard content that is shared in meetings with robust data security practices

Enterprises should also follow protocols in place established by the Internet of Things Foundation. Security, privacy and compliance should be critical components to any UC platform strategy.

So, what’s the verdict? Is UC just a marketing buzzword? Far from it, actually. UC merely represents a proven way for companies looking to increase end-user satisfaction while justifying ROI and setting IT up for a successful implementation and adoption.


About Chelsea Mize

Chelsea Mize is a writer and content creator with a weakness for the Oxford Comma. When she’s not writing, you will find Chelsea searching for new spots to brunch and binge watching TV shows she’s already seen.