3 Tech Trends That Will Impact Business in 2018


In today’s world, businesses are continually affected and challenged by the latest technology trends. As a rule of thumb, it is necessary for organizations to adapt early to these new trends so that they can continue to remain competitive and operational. Unfortunately, many companies fail to see these market shifts in time and often fall behind and face irrelevancy.

Last year we saw an increase in the usage of streaming video, AI (artificial intelligence), cloud-computing and the usage of virtual reality applications. This year the landscape has improved upon those ideas and changed – a lot. For the upcoming 2018 year, trends show an emphasis on mobility, cloud technology and big data/analytics.

1. Mobility

Although desktops and offices are still an integral part of the workforce today, an increase in smart device usage and mobile technology has continued to make a huge shift in the way businesses operate. In recent years, we have seen the growth of remote work and how employees can meet their responsibilities just as easily (if not easier) outside of the office.

Today, companies are finding innovative ways to indulge the mobile user, via mobile apps and easy-to-use communication solutions. The recent iPhoneX release shows us just how fast this trend is developing. With added speed, ease-of-use, memory and HD visual enhancements, this new iPhone is turning away from a device you utilize to just text/call and now more of a personal laptop that has the ability to vastly improve workflow. In fact, a recent study shows that over 61 percent of workers today are routinely working outside of the office and on their mobile platforms. This study also shows that iOS dominates the enterprise market and is the leading mobile platform in nearly every vertical industry.

2. The Cloud

Although cloud technologies have been around for a few years, we are just now beginning to see the full effect it’s having on enterprises today. A recent study shows that over 90 percent of organizations are currently using cloud technologies in some form or fashion. This shift to eliminating old IT infrastructure and resources continues to grow, and companies are now looking to move entirely to the cloud to offer better connectivity and improve the use of multiple devices throughout the organization.

The most popular choice for cloud deployments today are email, messaging and communication platforms. According to IDG’s Enterprise Cloud Computing Survey, 47 percent of companies have already moved their messaging platforms into the cloud. Practically everyone communicates today whether it email/messaging or conferencing, so moving these platforms to a secure/data-backed system is becoming ever more present. UCaaS solutions are a perfect way to embark on your cloud journey and are the future of business communications as we know it.

3. Big Data and Analytics

One of the biggest trends that has continued to grow over the past few years is that data is becoming king. From marketing automation and algorithms to sales outreach and follow-ups to product updates and daily meetings, companies collect enormous amounts of data on a daily basis. In a recent article by McKinsey & Company, we understand that although big data is at our disposal, deriving meaningful insights from that data—and converting knowledge into action—is where the problem lies. The article goes on to show the importance of receiving analytics in real-time and putting the customer at the forefront of our decisions.

In the coming year this will continue to be the foundation of how businesses operate. Every crucial decision should be supported by the application of data and analytics. For communications specifically, PGi continues to be at the forefront of increasing data through every conversation that takes place on our platforms. Our webcasting and virtual meeting solutions make it easy to collect meaningful data in both real-time and after the meetings take place.


Although the latest trends in technology should always be top of mind for companies wishing to stay competitive and relevant, the most important key is instilling a culture that agrees with the companies’ core mission. The buy-in from employees comes when they view ‘change’ as a necessary constant.

For a company to successfully keep up with these trends, culture comes before technology. This means that if a company is planning to roll out new systems and workflows, they must first develop a strong environment of trust and open communication with their employees. As a result, employees will understand the company’s goals at hand, and be more willing to adapt to newer processes. If that culture is not in place, then employees will be more resistant to change.


About Luke M.

Luke focuses on all things content creation and writing for PGi. He authors in-depth guides and product updates to teach users and readers about productivity and collaboration. In his spare time, Luke brags about being from North Carolina and loves referring to himself in third person.