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Can Company Culture Kill Tech Adoption?

For large enterprises, it can be a struggle to implement new technology with the growing needs of employees today. A recent study shows that businesses typically understand that new technology is important for users and organizational growth, but fail to implement it effectively in their environments. For example, this study finds that 84 percent of technology leaders believe cloud-based solutions are important for growth, but only 56 percent of those leaders actually implemented it into their environment.

Why is this? Well, there are many different reasons. Sometimes it’s businesses being afraid of taking that technology leap, or they think implementation cost will be too high or their employees are simply not on the same page. However, regardless of the reason, failing to make a change and adapt to industry trends causes organizations to underperform against competitors and limits their overall growth potential. In fact, over 54 percent of digital leaders today believe that their companies will fail if they don’t achieve digital transformation at the same time as their industry rivals.

So, with the many different reasons why organizations don’t roll-out or implement solutions, there is one common factor throughout – poor culture. Technology will never drive transformation if a culture refuses it, doesn’t understand it and is unwilling to change their existing workflows.

To shed light on this matter, we asked Wainhouse Analyst, Bill Haskins, to discuss the importance of company culture and how it is critical to technology adoption.

Haskins explains that most companies today have a “digital transformation bullet” at the top of their priority list. They understand that technology is important; however, they refuse to see that technology alone can’t transform business. And while the implementation process and deployment are critical factors to tech adoption, businesses should also consider the impact their company culture has on the workplace.  From there, they can determine how to implement the tools they need to reinforce that culture.

Consistently beating the competition comes when a company can move forward and adapt faster than they did before. It’s the same reason why powerhouses like Google and Apple continue to remain the top competitors in their field. Not only are they industry leaders, but they also routinely implant a culture of innovation and growth while deploying the right tools for their employees to support the businesses goals and objectives.

Collaboration and communication are fundamental parts of supporting company culture and any organization that doesn’t take their unique collaboration mix into account may be setting themselves up for failure.

Click here to watch the full Bill Haskins interview.

About Luke Miller

Luke focuses on all things content creation and writing for PGi. He authors in-depth guides and product updates to teach users and readers about productivity and collaboration. In his spare time, Luke brags about being from North Carolina and loves referring to himself in third person.

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