Businesses can sink or swim in an evolving market. Rather than using traditional practices that have worked in the past, businesses should be adaptable to present and future business trends. Think of how technology has evolved in the last 10, five and even two years. Companies that are still using communications from 10, five or two years ago can lose their competitive edge in their industry. Unified communications and collaboration is a present-day solution that can improve organizations’ internal and external correspondence. UC&C is a blend of enterprise communication products that make up one management system. It allows organizations to work together in real time, despite geographical barriers and other challenges. Some examples of UC&C tools include:
- Email and voicemail
- Voice and telephony
- Calendars and scheduling
- Instant messaging
- Real-time communications
- Web, audio and video conferencing
Challenges of adapting strategies
Implementing innovative technology in the workplace has its difficulties. Keeping up with modern demands typically requires organizations to hold trainings so employees understand how to make the most of these platforms. However, it is worth it to have all employees understand how to maximize the use of this technology.
People who are skeptical of these technology innovations might have a harder time getting on board with these changes. To make the most of UC&C tools, individuals within organizations should be flexible and open to change.
Benefits of increased collaboration
It’s important for companies to provide effective collaboration tools. Improved communications should occur both internally and externally, with prospective clients and vendors.
If your organization has not already implemented virtual reality, now is the time to decide if it can benefit your consumers. VR can create a unique consumer experience and improve the connection between your brand and customers. This technology doesn’t seem to be a passing fad. Hootsuite predicted that VR and augmented reality will have an economic impact of $29.5 billion by 2020.
Web conferencing is an effective collaboration tool for businesses with staff in different geographical locations. This technology allows employees to meet internally even if they do not work in the same office. Web conferencing is also useful in hosting external meetings with prospects, vendors and clients. Some of the benefits of implementing this technology include:
- Saving on travel costs
- Increased flexibility
- Improved attendee engagement
Partnering with a conferencing and collaboration platform like PGi offers your organization a unique user experience. Additionally, PGi has a support team readily available when needed. The high-quality video and audio components and user-friendly platform are strong assets to your organization’s collaboration plan. PGi teamed up with Jim Hodges, principal analyst at Heavy Reading, to explore the evolution of unified communications and collaboration. To learn more, download Digital Collaboration: The Rise of UC&C.