The new year is a chance for businesses to reinvent how they get information to their customers. Now that 2019 is here, it is an ideal time for you to evaluate the effectiveness of your webcast strategy. How can you ensure that you are getting the most out of your webcast software? These five webcasting tips will improve your webcast effectiveness as you kick off the new year.
Tip 1: Establish a webcast event cycle
It’s important to establish a cadence for your webcast events. Whether you publish events weekly, monthly, quarterly or annually, you should have a plan in place for hosting webcasts. It will help your audience know they can count on you to consistently share relevant and cohesive information. In addition, giving your audience scheduled event dates in advance will make it easier for them to plan to attend.
Tip 2: Promote webcasts early
Effective webcasts have strong attendance. After you have decided when to stream your next webcast, early promotion is key to driving up attendance. Start advertising your webcast event on your company website and social media pages as early as possible. Consider giving company staff registration or webcast event links that they can add to outgoing email messages.
Tip 3: Publish a webcast teaser video
Will your next webcast highlight a game-changing product or service? Are you sharing new, exciting information about your business? Increase attendance by making a short video that persuades your target audience to register for your webcast event. The teaser video can run for less than 30 seconds or up to a couple of minutes and can be cross-promoted on all of your social media channels.
Tip 4: Make your webcast content dynamic
When putting together your webcasts, don’t be afraid to use webcast software features to entertain your audience. Don’t limit how you showcase information during your webcast event. During your webcast, try integrating a variety of content. You can include slideshow presentations, polls, brief videos, and live chats that keep your audience engaged.
Tip 5: Use data-driven webcast software
Your webcast software should offer comprehensive data that will give your business insight into your effectiveness before and after your webcast event. By reviewing pre-event and post-event data, you can make adjustments to every upcoming webcast. Make adjustments that will drive webcast attendance, attendee satisfaction, and return on investment.
If your business is ready for a professional webcast software solution, don’t put off to tomorrow what you can do today. Give your team the power it needs to publish effective webcasts in the new year and schedule a GlobalMeet webcast demo today!