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5 Reasons Why Live Streaming Is Communication Table Stakes for Enterprise Organizations

Today’s millennial employees crave transparency and real-time information sharing, but with remote workers and global offices, enterprise workforces are now spread far and wide. It can be impossible to get more than a few people from the same department in one room at the same time, let alone a workforce of thousands. That’s where live streaming comes into play. By using live video conference calls and webcasts, enterprises can bridge the physical gap to help co-workers, customers, prospects and partners forge closer connections.

Video is no longer a “nice to have” technology; instead, it’s as critical to collaboration as the conference room, speakerphone or whiteboard. Here’s why:

1. Visuals make an impact

An audio conference call or email doesn’t compare to seeing someone live on video. Facial and emotional context clues can be the difference between knowing if an idea landed with a thud or if your audience is speechless with delight. It also makes your content more memorable to your audience.

Due to our shorter attention spans, people remember just 10 percent of what they hear after three days have passed. However, retention increases to 65 percent when the same information is paired with a relevant visual. That means, for important information, an email or call won’t cut it. You need to be able to address the audience face-to-face virtually.

2. Transparency is critical to a happy workforce

In fact, 31 percent of employees say they want more transparency from upper management regarding the health of the business, while 75 percent of employees care deeply about their company’s well-being. However, only 23 percent say they have full insight into how their organization is actually doing.

Employers must seek ways to fill this gap to create trust. Live video conveys a sense of authenticity that no other medium can match. Since in-person face time isn’t always an option, live streaming can increase positive feelings about the company.

3. All voices should be heard

Live streaming makes it possible for everyone from the CEO to team members in faraway cities to become familiar faces while increasing the ability to have true all-hands meetings with distributed staff.

With fewer barriers to getting everyone together, your team can meet more frequently.. Instead of once a year or once a quarter, weekly or monthly meetings can make senior leaders and staff more familiar with each other and with the company’s direction.

4. After-the-fact engagement is critical

A live meeting can take place only once. Anyone who couldn’t make it will miss out on the knowledge and insight shared. Meanwhile, a live-stream meeting can be recorded and watched at a later time. This increases knowledge sharing and collaboration, and also captures the spirit of the event far better than a post-meeting recap ever will.

Any kind of content can be recorded and shared, from a major corporate presentation to a brainstorm meeting with a handful of staff. Content can be shared openly on company social media channels or privately on a company intranet, while searchable transcripts can be automatically created to make it easy to find relevant content.

5. Live streaming is how people already communicate

Social media channels and smartphone apps already make it easy for anyone to live stream from their phones. Live streaming is as much a part of the way we communicate as email or chat. In fact, 80 percent of people would rather watch live video from a brand than read a blog, and 82 percent prefer live video from a brand over social posts.

And it’s not just millennials; 59 percent of senior executives would rather watch a video than read text. With live streaming, you can make it easier for employees and senior leaders to communicate and receive information the way they are most comfortable.

To learn more about how live streaming and other communication trends will impact your business, download the 2019 Future of Business Communication eBook.

About Kelly Strain

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