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Business Communications Myths That Can Shrink Your Margins

Myths are sticky. For example, many people still believe that blood is blue until it’s oxygenated, or that it’s dangerous to swim right after lunch. Many myths are harmless—but believing these four business communications myths can hurt your business.

Myth #1: Voice is dead.

These days, it seems like people do everything silently, from the safety of their screens. But that’s not what the data shows. Especially when it comes to customer service, we’ve learned from Harvard Business Review and Sapio Research that customers are very interested in talking to business reps on the phone.

As a matter of fact, people’s attachment to their cell phones has increased the volume of customer calls to businesses. Click-to-call commerce is involved in more than $1 trillion of consumer spending. So, no, voice is not dead. Your customers very much want to hear your voice. You can maintain the human touch with video conferencing, webcasts and webinars. 

Myth #2: Webinars are too much of a time sink to be worthwhile.

The average webinar has 148 attendees, and the average amount of time they spend listening to the webinar is 61 minutes. Especially for B2B marketing, a small but very engaged audience like that can be a huge opportunity.

Webinars aren’t a waste of time as long as you execute them thoughtfully. Use smart webinar scheduling strategies. Apply learnings from past webinar analytics to continuously improve. Find your groove with webinars, and they can be a powerful tool for sales, conversion, and general business communications.

Myth #3: What you say is what people hear.

Great business leaders know that communication is a lot more than the words you use. Distractions, biases, and even day-to-day mood shifts affect how your message is received, and whether it’s truly received at all.

The truth is, saying something once is rarely enough. To really get your point across, you need a great presentation like a webinar that appeals to auditory, visual, and kinesthetic learners and crystal clear audio. 

Myth #4: Talk is cheap.

“Talk is cheap” in the sense that it’s not the same thing as action. However, the opportunity cost of unproductive meetings is definitely not cheap.

Systemic communication inefficiencies are shrinking companies’ margins every hour of every day. The bigger the enterprise, the more time is wasted every day due to poor communication. That’s why it’s important to have streamlined, efficient solutions for communication and collaboration deployed across your organization.

Did these business communications myths resonate with you? GlobalMeet is ready and waiting to raise the bar—and increase the margins—at your company.

About Kelly Strain

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