Culture Beyond an Organization’s Four Walls

In a new post for Digital Transformation Extra, I discussed what it takes to build a culture, an important topic given how the workforce has evolved.

Physical Workspace Does Not Define Company Culture

An organization’s culture centers on shared values, goals and attitudes embodying the company or institution. However, bringing people together in a single location does not ensure a rich culture. Physical workspace does not define a company’s culture. Just as free coffee and obligatory team happy hours cannot mask a bad environment.

There are countless examples of companies with a posh office space and a lousy work environment. A culture comes when a team unites behind a shared vision and executes against it. Physical location rarely enters the conversation.

Yet, organizations mistakenly allow a culture to establish itself without first defining it, according to ERC.

Building a positive culture is not impossible to attain. It requires a clear vision, constant communication and strong leadership; it also needs the right team at every level to bring it to life.

Vision is More Than Words on Paper

Executing a vision requires organizations to follow through and implement processes and technological solutions that allow teams to connect — for collaboration and camaraderie.

Many surveys, including a recent one from Robert Half, found the “less tangible things” drive worker satisfaction. For employees, these drivers include being treated with fairness and respect and a sense of accomplishment.

Culture, whether positive or negative, has a way of snowballing. Building a thriving, motivating environment early can help set the stage for future success. A workplace’s culture is vital to recruiting, maintaining and growing talent, according to research from FTI Consulting and Mine The Gap.

It Begins With a Strong Leader

Leaders set the tone and intention for everything that happens within an organization’s four walls — whether physical or virtual walls. They can also empower a team to make decisions.

Stop focusing on location, and start concentrating on the people who make up the team. Empower employees to find the ideal space and work wherever is convenient for them. Whether in the office, from a local coffee shop or at home — to deliver success for their teams and their customers.

About Mark Roberts

Mark Roberts serves as PGi’s CMO responsible for all marketing operations worldwide, driving growth opportunities and building brand recognition for the company within the communications market.

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