At the start of the year, PGi put a plan in motion to make its website simple and inviting like our flagship product, GlobalMeet. When I stepped into the CMO role, I quickly learned that we had a big task ahead of us. PGi is a business communications provider. We deliver communications tools to enable companies to connect and interact with employees, customers and partners. Our purpose is to help people connect and transform business communications, yet we were not projecting that. It was time for pgi.com to undergo a website transformation of its own.
Who are we and how do we represent ourselves in the market? We do it by adopting a refreshed tone that’s collaborative, energetic, confident and trusted. The thriving culture of PGi and the ease of GlobalMeet needed to come to life through our brand and website.
Please Allow PGi.com to Reintroduce Itself
We needed to create an experience that would continue to provide the intuitive, inviting experiences our customers expect. We aspired to create a cohesive and logical sitemap that would enable a better user experience. The new website needed to be bigger, better and more appealing to the human eye. We set forth to create a website that had a more energetic brand voice, both in content and visual design.
Now, with the website transformation, we hope you find the content is more playful, easier to find and consume. Our 2019 redesign also included a free version of GlobalMeet Collaboration, our flagship video meeting product. By intentionally building a site to quickly convert new GlobalMeet Collaboration users, we’ve grown the GlobalMeet and PGi brands. The physical look of the www.pgi.com has been updated and font and use of icons align harmoniously with the new brand framework. In addition, the pages and content better align with its target buyer personas and their buyer journeys.
We were intentional in how we used our voice, color and photography, new iconography and reimagined an overall digital strategy.
Website Transformation Achieves Gold
Receiving over 5,000 entries from across the globe, the W3 Awards celebrates digital excellence by honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.
“We were once again amazed by the high level of execution and creativity found in the entries we received this year. Our W³ winners continue to embody what the internet is all about as they once again raise the bar in Web development and design,” said Derek Howard, director of the AIVA. “On behalf of the entire Academy, congratulations to this year’s W³ Award entrants and winners for their dedication and commitment as they continue to create a new standard in digital excellence.”
So check out pgi.com, take a look around, and let us know what you think about our fresh, new look.