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How Understanding Social Media Can Make You a Better Speaker

Different people perceive social media for business in different ways. Some see it as a distraction. Others see it as a marketing tool. We specialize in helping people connect, so we see social media as a phenomenon you can study to get better at communicating. For example, you can apply some of the learnings from the rise of social media to lead more effective online meetings. Here’s how:

Visuals Matter

Among the 2.65 billion people using social media, the most captivating and shareable pieces of content are almost always images.

Whatever your reason for bringing people together in a video meeting, you can use images to make a longer-lasting impact. Infographics are a strong hit with some audiences. Others just want to see fun or cute pictures of animals. Why not play to that fun-loving side? If you bring out the kid in them, they’ll love you forever.

We Want to Chime In

Call-and-response is the predominant form of dialogue online. Someone posts or tweets, and other people respond in the comments. This hasn’t gotten old, even though social media is no longer a novelty. That’s because it’s an expression of a universal human characteristic: we want to give our $0.02.

Don’t ignore this pattern. Instead, use it to your advantage by incorporating some kind of call-and-response into your presentations. Use polls, or ask questions and invite listeners to answer.

If you have a colleague who can help with your presentation, you can do what Neil Patel often does: maintain a chatbox throughout your presentation, which your colleague monitors. This approach allows you to engage in a continuous dialogue with viewers and make your presentation feel more personal.

Everyone Has a Story

This might be the most powerful message that has emerged from the rise of social media: everyone has a story. No matter which platform(s) we use to tell it, the common thread is that we’re all sharing stories.

There’s no better way to build rapport with an audience than by inviting people to tell their stories. Ask them about their goals, what they want in life, and their challenges. Ask them what they believe or what unique experiences they’ve had. Find a way to make your audience part of your presentation, and they’ll engage. It’s human nature.

Our solutions are designed to help you unleash the full power of your communication skills, whether you’re with a small business or a multinational enterprise. Learn more today!

About Kelly Strain

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