At this point, many of us use free web conferencing software every week, if not daily. Still, the most powerful aspect of this technology often flies under the radar: video conferencing is the ultimate collaboration catalyst. This is important because collaboration is one of the most indispensable business capabilities.
Collaboration is more vital than ever
Before the Internet, if you wanted to get the best price on a tennis racket, you’d have to visit or call stores individually. Now, virtually all stores that sell tennis rackets are competing against one another. Competition is global. That’s why big companies have displaced many mom-and-pop shops. The competitive landscape has grown, and companies with more hands-on-deck have the advantage.
We all see this happening. Yet, many knowledge workers don’t think about how it could affect them.
The truth is, the market for services is just as global as the market for tangible goods. Just like Amazon has an advantage over Tom’s Tennis Shop, knowledge workers who team up will have a better chance of capturing their market. This is why collaboration is more important than ever.
Remote collaboration is also more vital than ever
When you’re facing global competition, you need to have the option of building a global team. To do the kind of complex teamwork that’s required in this setting, you need to be able to choose collaborators freely. You need to be able to choose collaborators based on who’s the best fit, not who’s nearby.
That’s why David Lynch and Mark Frost chose to use free web conferencing software to collaborate on the third season of Twin Peaks: having the right people for the job was more important than team members’ proximity.
Free web conferencing software is the lifeblood of 21st-century collaboration
Now that you see the importance of collaboration in today’s world, you can see the impact of video conferencing. Thanks to web conferencing, collaborators in any location can:
- Build trust and transfer ideas more effectively by seeing each other face to face, in real time
- Upload relevant files quickly for synchronous viewing and editing
- Produce and record presentations to share a large volume of important information with all collaborators
By providing these benefits, free web conferencing tools catalyze real, dynamic collaboration across distances. This makes it possible for people to team up with exactly the right people for the job—not just the people who happen to live nearby.
Every day, we see teams competing and collaborating globally with our free web conferencing software. You could be reaping those benefits, too. Sign up here for free!