Webcasting Use Cases in a Social Distancing World

PGi has been in the webcast business for decades. We’ve seen just about every reason to host a webcast. With the heightened need for communication during the COVID-19 pandemic, we wanted to share eight ways we’ve recently seen GlobalMeet Webcast be used.

1. Town Hall Events

Now more than ever, it’s important to keep employees informed about what’s going on with your business. Many organizations have transitioned to a 100% remote workforce during the COVID-19 pandemic. While employees are working from home, maintaining transparency and communication is key. Hearing from senior leaders in the organization can help keep everyone informed and on the same page.

One way to do that is to a company-wide webcast. At PGi, we use GlobalMeet Webcast to host corporate town hall events to keep employees informed about the business. Webcasting allows our executives to connect with our global employee base in a single broadcast, using webcams from from their homes to share important updates, celebrate wins and keep employees in the know while on video.

Many businesses have started making plans to reopen offices. This is another great opportunity to host a town hall to communicate plans to employees. After all updates and plans have been shared with the company, senior leadership can facilitate Q&A to ensure no employees have outstanding questions about the safety of their work environment.

2. Higher Education

While many universities and colleges turn to webcasting to broadcast lectures, there are a lot of other ways we’ve seen the educators leverage webcasting services. In fact, one client recently hosted a webcast to discuss upcoming plans for college placement testing. With the COVID-19 pandemic changing how students are taught, testing is a very real part of that new landscape. Over 52,000 students and parents alike tuned in to learn how Advanced Placement exams would change due to the outbreak.

The pandemic didn’t just affect the classroom either. Many schools have cancelled or postponed their graduations for months. Instead of students missing out on such a big accomplishment, schools can provide a better option, a virtual graduation. By taking advantage of webcasting technology, students can celebrate their graduations now and save the months ahead for the next phase of their lives. A virtual graduation allows schools to celebrate students and makes it easy to hear from the commencement speakers, faculty, administration and members of the student body. Many high-profile celebrities and world leaders are even participating in these virtual graduations including Barak Obama and Oprah Winfrey.

3. Investor Relations

Need to host an earnings, shareholder investor meeting? With travel restrictions in place, hosting in-person meetings can be difficult, or impossible.

One of our customers, a large Singapore-based telecommunications organization, was experiencing this same issue. With investors working from home and unable to travel, they needed a remote way to host investor meetings, and we were there to help with GlobalMeet Webcast.

Investors can join the webcast from anywhere in the world and view the secure broadcast. Due to the sensitive nature of investor relations, we know that security is of the utmost importance. By hosting a webcast, you can take advantage of heightened security, restrict access by specific email addresses and require passwords for entry into the virtual event.

4. Training

Organizations that place an emphasis on training are positioned well to succeed. When employees are remote or spread across different locations, webcasting is a great option to facilitate training sessions. Trainers can address multiple employees at a time, share slides and videos during the webcast and facilitate Q&A to answer any questions that may arise.

Even better, you can leverage the training recordings to share with people who couldn’t attend the session live. You can create an on-demand training series simply using and distributing the recordings. Trainers can also add certificates or a knowledge assessment after the content has been viewed to create a professional and frictionless training program.

5. Virtual Conferences

With governments restricting gatherings to fewer than 10 people, hosting traditional tradeshows and conferences is near impossible; however, many organizations have turned to webcasts to convert in-person events to virtual ones. By leveraging webcasting, organizations can host the conference virtually from the keynote presentation to breakout sessions.

Model N recently converted their in-person conference to a virtual one due to the COVID-19 pandemic and realized significant cost savings along with increased participation. The director of events and field marketing for Model N, Phil Montero, said, “our partnership with PGi was key to making Rainmaker20 LIVE a success.” Read more about how Model N leveraged GlobalMeet Webcast for to host Rainmaker20 virtually in this case study.

6. Healthcare Communication

There has been an increased need to share information within the healthcare industry due to the growing pandemic. Global healthcare organizations, hospitals and other healthcare providers have been leveraging webcasts to facilitate communication and keep healthcare workers informed.

One PGi customer in the healthcare industry hosts weekly webcasts to communicate COVID-19 related updates to over 5,000 medical professionals, nurses and healthcare staff. The organization was able to provide pertinent updates to healthcare professionals regarding operational changes and new in-patient care protocols via virtual webcasts.

Keeping healthcare professionals informed is critical during these unprecedented times, but so is keeping the broader population educated as well. That’s exactly what another GlobalMeet Webcast customer is doing. The healthcare organization is hosting webcasts for the community at large to help address issues people are dealing with in quarantine such as managing anxiety and reducing stress. Webcasts are helping bring all types of people together in the name of health education.

7. Lead Generation

Building out a good pipeline is critical to closing deals. One sure fire way to do that is to use webcasting as a lead generation tool. Share content that is relevant to prospects and track engagement levels. Your next webcast participant could turn into your next big customer.

Webcasts are also a great way to address all your existing customers. Whether you’re offering new services or products, you can keep your customers informed. Afterall nurturing your customers and keeping them engaged can have a lasting effect on your bottom line. According to Forbes, it is five times more expensive to attract new business than to keep existing customers. Ultimately, webcasting can help keep your customers happy and help the bottom line.

8. Fundraising Events

COVID-19 has caused wreaked havoc in the lives of so many people. With social distancing still in effect, philanthropists all over the world have gotten creative on how to help charities in need. From virtual galas to online dance parties, people are using virtual events to raise money. Even celebrities are getting into the mix and using webcasting and virtual meeting solutions to host specials and raise money with events like the virtual Parks and Rec and Goonies reunions.

As non-profit organizations continue to struggle with the need for more resources, webcasts are a great way to help spread the non-profit’s message to the community and gain new donors in the process. With the ability to add links and other resources to webcast events, charities can also include a donate now link on their webcast event to bring in even more donations. While people can’t go to fundraisers in-person, they can come together virtually for a cause that’s important to them.

We hope these eight webcast use cases provided a little food for thought. If you’re interested in hosting a webcast, contact us and let us know how we can help.

About Sonya T.

Leave a Reply