73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads. SaaS companies, marketing agencies, entrepreneurs, financial organizations, and a myriad of other industries use webinars and webcasts as lead generation tools.
Why? Because they’re effective.
And, with a majority of the world stuck at home now due to the pandemic, there’s never been a better time to leverage each type of streaming tool for your lead generation goals.
Webcasts are excellent for broadcasting content live or on-demand, while webinars offer a slightly more interactive content option. But both provide several benefits for meeting your lead goals each month.
Still not convinced? Here are four convincing reasons why your company needs to leverage webinars and webcasts as lead generation tools:
1. No Physical Limitations
Many sales and marketing teams are reliant on in-person events, meetings, and presentations. But this puts a significant limitation on who can attend.
With webinars and webcasts, there’s no restriction on who can join in the presentation or session. Therefore, this opens up your pool of potential prospects to the entire world.
2. Lead Qualification
Using soft signals such as social media interaction or an email marketing engagement can often lead to misinterpreted steps in the sales cycle. This can also result in leads being turned away too early or dropping off at a critical point in the purchase process.
If a lead takes the initiative to sign up for a webinar or webcast from your company, it is evident that they are interested in your product or service. This concrete form of lead qualification proves that the lead is ready to move forward in the sales process.
3. Personal Approach to Marketing and Sales
81% of consumers want brands to get to know them and understand when to approach them, which can be accomplished through personalization tactics. From the promotional campaign to using the interactive features and giving attendees shout outs during the live stream, webcasts and webinars can provide a more personalized experience for leads.
4. Amplified Brand Credibility
As you host webinars and webcasts for your marketing efforts, you’ll begin to position your brand as an authority within your industry. This increased credibility works in your favor as potential leads start to see your brand as a leader within the space.
Potential customers prefer to interact and do business with brands that work to share their knowledge with customers, rather than sending out mass emails or using old school marketing tactics.
However, it all starts with having the right webcast and webinar tool. Learn more about GlobalMeet Webcast by PGi today and start generating qualified leads for your business.