For those who are used to organizing in-person events, hosting a virtual event via a webcast or live stream can be nerve-wracking. After all, a successful event is the culmination of several tiny factors working in tandem to produce a memorable experience for guests, but now online.
With 56% of marketers saying it takes anywhere from 2-4 weeks to plan a small virtual event if certain aspects are overlooked, horrendous mistakes can happen, which is every marketer’s worst nightmare. But don’t worry! We’ll show you how to avoid making any of these virtual event mistakes.
1. Streaming the Wrong Content
Virtual events often have multiple speakers, panels, and topics. This means many different types of content have to be streamed to your guests. Streaming the wrong content, however, can be embarrassing for your brand and speakers as well as confusing for your guests.
Solution: Before your event — we’re talking days before, not minutes — confirm the content order and files with all members of your team to ensure everything is set and ready to stream correctly.
2. Not Checking Audio Ahead of Time
There is nothing worse than accidentally muting the keynote speaker or watching as your live-streamed content is utterly silent. Or, your virtual event host’s audio could be choppy and difficult to understand. This situation is frustrating for guests, making it difficult for them to follow along.
Solution: Check all audio levels and controls of each moderator, host, speaker, panel, etc. a few hours before the event. And, have a technical team ready to assist in case of audio emergencies.
3. Connection Errors
No one enjoys watching the loading icon spin over and over again as live streaming content buffers. Your virtual event needs to have adequate bandwidth to stream high-quality content via a webcast. Without it, you’ll bore and confuse participants with content that never loads properly.
Solution: Have a lightning-fast connection via an Ethernet cord, ideally at least twice the upload speed of your video and audio quality. Work with your technical team to ensure you have the proper connection.
And, be confident in your webcasting tool. Use a webcasting tool that can handle properly streaming content for virtual events of all sizes.
4. Failing to Engage the Audience
No one enjoys being talked at or staring at a computer screen for hours. We want to be engaged and involved! Failing to interact with your audience will result in a steady drop-off of viewers as the virtual event goes on.
Solution: Use interactive webcasting features such as polling, Q&A, and chat to keep participants actively engaged in the event.
5. Not Using a Moderator
Remember in elementary school when one kid could disrupt the entire class? The same situation can happen during a virtual event. One noisy person in the chatroom or uninvited guest can derail an entire segment of a virtual event.
Solution: Assign a team member to be a moderator for the event and field questions, respond to comments, and control access to the content.
By planning and double-checking everything from audio quality to live-streamed content, these mistakes won’t happen at your virtual event!