digital event

How to Transform Your In-Person Events Into a Digital Success

A study from Bizzabo reported that 85% of company leaders believe in-person events are vital to their business’ success. Yet, with the COVID-19 pandemic pausing in-person activities around the world, these events are no longer possible. As a result, businesses are transforming their previously scheduled in-person events into successful digital experiences. From conferences to large industry sales meetings, turning an in-person experience into a digital event provides great benefits for companies actively looking to interact with potential clients online.

Why Go Digital?

Bizzabo also found that 93% of event professionals plan to invest in digital events as of 2020. And, 86% of event marketers state that technology has a positive impact on their events’ success.

With in-person events no longer an option, there are two core arguments for embracing digital events:

Cost

Think about how much is spent on in-person events, from small client dinners to extravagant conferences. Don’t forget to factor in travel!

Companies spend an astronomical amount of money each year on in-person experiences. By bringing events into the digital landscape, it makes the experience affordable for brands and customers alike.

Companies can save far more money by streaming, casting, or recording digital experiences to participants rather than producing large events. And, the more approachable price tag is easier on the customer’s wallet, too.

Wider Reach and Accessibility

Large in-person events such as conferences or seminars are limited to guests in the immediate geographic area or those who can afford the hefty price tag.

With a lower cost of entry and the ability to log on from anywhere in the world, customers can interact with brands and experiences previously out of their reach. Online events provide companies with access to a wider audience base and an increase in overall brand exposure.

How to Approach Turning an In-Person Experience into a Digital Event

When you’re ready to go digital, use the following tips to help the transition go smoothly:

Focus on Content

First and foremost, you must always focus on the event content.

People aren’t registering for digital events because they love sitting in front of a laptop screen all day. They’re signing up and paying the entry fee because they want to learn more about the respective topic.

Since you don’t have to worry about minuscule in-person event details such as total chair count, you can point your energy toward providing quality content for your audience.

Have a Streaming Plan

Implementing a foolproof plan for streaming your event content is paramount. Whether you choose to go live, stream content, or use pre-recorded interviews, your audience members must be able to access the content without problems.

Before the big event, test your streaming plan. Then, test it again. And, always have a technical team ready to act if something goes awry during the live event.

Create a Virtual Event Hub

Navigating in-person events is hard enough. Make the online event experience a breeze for guests by compiling all content, resources, lectures, chat rooms, etc. into a single virtual hub.

Personalize It

Even though you might not be face-to-face with event guests, you can still make it a personal experience for them.

Strive to provide a personalized event experience for each participant through individualized landing pages, emails, and chats.

Take Your In-Person Event Into the Digital Landscape

Need to turn your in-person events into digital experiences? Rely on PGi’s lineup of webcasting, live streaming, and video conferencing tools to get the job done efficiently and securely.

About Kelly Strain

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