When it comes to the idea of streaming video for your small business, do you steer clear of any opportunity to do so?
Are you frightened by the thought of paying an arm and a leg to host an online event or webinar? Is the idea of being on live video keeping you from accomplishing your business goals?
Don’t be frightened! Streaming video is more accessible than ever.
And, companies can use live video, online events, and webcasts alike to grow their business—even during times of uncertainty, like the COVID-19 pandemic.
We’ll show you how!
Why Invest in Streaming Video?
Did you know 80% of people would rather watch a live video from a brand than read the company’s blog?
Streaming video allows your company to share live or on-demand video content with consumers who want to view it! This opportunity provides customers with the information they want when they need it and in an engaging format.
Plus, on top of streaming video being accessible to businesses of all sizes, this content format enables brands to build their authority within the industry and with consumers.
Grow your small business by using streaming video for:
B2B and B2C businesses struggle with retaining top-paying customers. When you invest in streaming video, your customer retention strategy benefits.
For instance, a B2B company can stream on-demand instructional and tutorial content or host live webcasts to help clients use their service or product after the initial purchase. Similarly, companies can use live video conferencing to help clients with their troubleshooting problems.
Streaming video also provides businesses with the opportunity to interact with customers in real-time through engaging features like chat rooms, polls, Q&A, and so much more.
Small businesses can leverage streaming video as a lead generation tool, too.
Companies can host live video events where customers can hop on and learn more about a particular topic, ask questions, and engage with other customers. For instance, if you run an accounting firm, host a regular live video segment where customers can get their accounting and tax questions answered in real-time!
Best of all, these lead generation efforts double as a customer retention strategy too. Live video, online events, and webcasts enable first-time customers and loyal fans to participate as they wish.
Start Streaming Video for Your Small Business
From accessible technology to endless benefits, small businesses need to embrace streaming video opportunities for future business growth. Check out PGi’s suite of streaming video tools and get started today!