With the dramatic push toward working remotely in 2020, companies are finding new and innovative uses for webcasts to benefit their workflows. The ample time at home provided employees with plenty of time to be creative and think critically about their webcast usage.
As a result, several webcasting trends emerged across industries, from marketing and advertising to training and education. However, these three particular webcasting trends are quickly proving to be long-term strategies for many companies:
1. Say Goodbye to Lecture Format Webcasts
For many, webcasts serve as a way to deliver critical information to anyone, regardless of location. Often, this led to presenting the information in a lecture-style format.
One person would speak to a group of attendees about the topic at hand. When the lecture was concluded, that was it. It’s over! Nothing more, nothing less.
For participants, this format is a bit uninviting. Instead, attendees want to participate in the webcasts and share their ideas, questions, or concerns.
Webcast solutions, such as GlobalMeet Webcast, now offer a host of interactive features for companies to utilize throughout their hosted webcast. From polls to chatrooms and even a Q&A feature, companies can bring participants into the conversation and allow them to be part of the event.
2. People Want On-Demand Content
One of the most difficult elements of hosting a live webcast is choosing a time where the majority of the audience can attend.
Although most employees are working from home, they still have meetings, tasks, and projects to attend to throughout the day and can’t stop their workflow to attend a webinar or webcast.
To combat this, businesses are pivoting to on-demand webcasts. This tactic allows participants to log-on and access the webcast content whenever it is convenient for them. Companies can host an initial live event and post the on-demand content immediately after, or have all the content on-demand from the start.
This approach to webcasting is ideal for industries such as education, human resources, employee training, and lead generation.
3. Hosting Virtual Events of Any Scale
One of the industries hit hardest by the global pandemic was the events industry. Everything from conferences to concerts was canceled practically overnight.
However, for many industries, hosting events virtually is a possibility. With webcasting technology, companies can host small networking events and massive industry-wide conferences completely online.
Grand View Research forecasted that virtual events will grow at a compound annual growth rate of 23.2% from now to 2027. This means the virtual event platform market is on track to be valued at $774 Billion by 2030. And with the success of these events, it doesn’t look like that growth will slow down anytime soon.
Are you interested in implementing these webcasting trends? Try GlobalMeet Webcast today.