It’s no secret that virtual events are booming right now! From town hall meeting webcasts to industry conferences, all types of events are being held online for the safety and health of all participants.
And, for many businesses, leveraging virtual events is a cost-effective way to get in front of new audiences.
However, the “if you build it, they will come” mentality doesn’t apply to online events. If you build it and fail to promote it, no one will come!
On top of virtual event preparation, event promotion is the most vital step in the process. And, we’ve got five great ways to market your next virtual event.
1. Email Marketing
59% of B2B marketers say email is their most effective channel when it comes to revenue generation. No matter if your event is free to attend or requires purchasing a ticket, email marketing is the top channel to use for increasing revenue and attendee volume!
Start by emailing your subscribers, clients, and past event participants about the upcoming events. These individuals are most likely to convert as they are already familiar with your brand.
Be sure to include event call-outs in your company’s email signatures, too! Your employees’ emails then act as small advertisements every time they send a message.
2. Social Media
If leveraged properly, social media promotion works wonders for both B2B and B2C event promotion strategies. Social media is a perfect avenue for the “soft sell.”
On top of posting about your event, use social media advertising opportunities on LinkedIn, Twitter, Instagram—whatever platform will best reach your audience.
3. Industry Organizations
Take advantage of various organizations throughout your industry! Most professional organizations use newsletters, websites, forums, and magazines to share information with members.
If available, use these platforms to tell others in the industry about your event. Depending on the organization or channel, it may cost money to post or run an advertisement.
4. Website Promotion
At the very least, your event needs a dedicated page on your company website. This is where potential participants will come to learn about the event, register, and share with friends.
If you plan to host a larger event, like an industry-wide virtual conference, consider making an entire website just for the online event!
5. Sponsor and Speaker Promotions
If you plan to host an online event with several sponsors and featured speakers, ask them to also promote the event on their respective channels. Doing so effectively puts your event in front of new audiences who may not have known about the event otherwise!
No matter how you choose to market your virtual event, trust GlobalMeet Webcast to deliver the best online event experience for your brand and attendees.