Were you among the many brands that adopted webcasts as part of the remote work transition this year?
If so, gear up! 2021 is bound to be a more webcast-focused year, and businesses worldwide are implementing new tactics to improve their webcasts and drive more leads.
Make 2021 a successful year for webcasting in your organization by making these six resolutions:
1. Organize a Regular Webcast Schedule
While 2020 may have been the year of last-minute webcasts, both internal and external, make 2021 the year you have an organized webcast schedule.
Planning out your webcasts well in advance gives you ample time to organize content, execute a registration strategy, and effectively promote your upcoming webcasts.
And, it gives your followers and clients something to look forward to all year long.
2. Implement Viewer Feedback
If you captured viewer feedback as part of a post-event survey, it’s time to review and implement those suggestions.
Upon seeing that their feedback was taken seriously and executed, viewers will want to come back for your future webcasts and register in advance.
3. Always Look for Opportunities to Innovate
From augmented reality technology to new interactive webcast features, there are endless ways to innovate your webcasts in 2021.
Make a resolution to always be on the lookout for new and relevant opportunities to innovate your webcast content. As a result, your viewers will enjoy a more engaging experience and tell their friends and colleagues about it.
4. Personalize the Webcast Experience
Companies looking to improve their webcast results in 2021 should look to personalization tactics for the answer. From the moment a viewer registers to the final post-webcast survey, look for ways to personalize the webcast experience for every attendee.
Personalization tactics can range from including their name in email marketing subject lines to using AI to curate relevant content for their interests.
Customers who perceived brand content to be tailored to their specific needs were reportedly 40% more willing to buy from that company than those who did not receive personalized content.
5. Develop and Execute a Webcast Marketing Strategy
The only way to improve registrations and make 2021 your best webcasting year yet, is by having a solid marketing strategy in place.
Start the new year by organizing a marketing strategy that reaches interested viewers and like-minded audiences through content that excites and piques their interest. From behind-the-scenes and sneak-peek content to related articles, there are so many ways to build buzz around your upcoming webcasts.
6. Adopt the Right Webcasting Platform
Lastly, make it a point to use a secure webcasting platform in 2021. Say goodbye to worrying about viewer security and bandwidth by choosing the GlobalMeet Webcast platform from PGi.