The Importance of Internal User-Generated Content for Town Hall Meetings

The Importance of Internal User-Generated Content for Town Hall Meetings

With a significant portion of the global workforce remaining at home, town hall meetings look a bit different these days.

Instead of everyone gathering in a conference room or crowding around a speakerphone, town hall meetings are held virtually through webcasts or video conferencing software. However, if not executed properly, virtual town hall meetings can be quite boring.

Enterprise companies hosting monthly or quarterly large-scale town hall meetings should look to internal user-generated content to keep employees interested and engaged.

What is User-Generated Content?

Simply put, user-generated content is content created by users of a product/service. In this situation, the users are your employees!

Internal user-generated content can include pictures, videos, reports, etc. The goal of using internal user-generated content is to celebrate your remote workforce and show them you care about their work and wellbeing.

3 Reasons Why Internal User-Generated Content is Key for Town Hall Meetings

Here are three things you’ll gain by using internal user-generated content:

1. Employee Interaction

While you could showcase an “employee of the month” image and call it a day, this lackluster approach will be called out by your team. Instead, make a real effort to come up with fun and interactive opportunities to get your entire team engaged from wherever they are in the world.

This can include fun challenges like company-wide 5k races, at-home scavenger hunts, funny picture contests—there’s no limit to what you can choose! Use the content generated from these activities and events at your next town hall meeting.

2. Company Connection

As employees interact with your activities and their respective team responsibilities, they’ll develop a strong connection to the company, regardless of location. This connection will help you reduce turnover and build a collaborative remote workforce.

Plus, the stronger the connection, the more employees will want to participate in creating and submitting their content for future town hall meetings!

3. Content Library

As your employees submit their content, you’ll begin to build a library of content that can be used for future virtual events, your social media strategy, and other internal uses. This submission process then streamlines your company’s content curation strategy, so you’ll have ample content to pull from for all sorts of internal and external uses.

Consider how your team can encourage remote employees to create and share content for your future town halls. From company-wide challenges to sharing the work they’re most proud of, there are ample ways to get your employees involved in creating quality town hall meeting content.

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