Webcasts serve many purposes. For many, webcasts offer a way to share knowledge with their target audience and existing client base.
For others, webcasts act as a demand and lead generation tactic that ultimately works to drive sales.
By hosting regularly scheduled webcasts, your team actively builds trust with your target audience and positions the brand as an authority figure within the industry. Both of these concepts lay the groundwork for a thorough demand and lead generation strategy.
After all, no lead will buy your products or services unless they trust your company!
We’ll show you how to effectively develop targeted webcasts and drive demand and lead generation efforts.
Identify the Target Audience
In order to create demand, you must first understand who you’re trying to develop a trusting relationship with.
Each webcast you host must be targeted to a defined audience.
Casting a wide net may generate a lot of interest in your content, but it’ll make converting attendees into qualified leads a challenge.
Instead, consider what type of buyers you’re searching for. You can define these target audiences by:
- Industry segments, including vertical industries
- Job seniority
- Lead funnel status
Do your best to be as precise as possible when defining your audience—it’ll only work better in your favor!
Determine the Topic
Once you know what audience(s) you’re targeting, it’s time to come up with webcast topics and content. Always match the topic to a specific audience.
For example, if your target audience is sales managers looking to add a robust CRM to their toolbox, don’t host a webcast or online event about basic accounting practices. Tailor the topic to the audience’s needs!
The topic must provide a benefit or value to the target audience. Whether that value is education, access to technology, or networking, the benefit must be evident.
Start by researching current events, best practices, and trending topics in your audience’s markets and verticals to accumulate topic ideas.
Schedule and Promote the Webcast
Promoting a webcast is arguably the most important part of a lead generation strategy. After all, you can’t gain any new leads if your target audience doesn’t know about the webcast!
Schedule the webcast at an acceptable time and promote it across all relevant channels such as:
- Email marketing
- Social media channels
- Website banners and pop-ups
- Video marketing
- Client invitations with drip campaign reminders
Don’t be afraid to encourage your existing clients to invite their network, too. The more webcast demand and leads, the merrier!
Position Your Webcasts for Success with GlobalMeet Webcast
Of course, when demand and lead generation is the goal, your webcast technology needs to live up to the task. GlobalMeet Webcast from PGi is equipped with a wealth of interactive, top-notch security features designed to enhance the viewer’s experience and streamline your efforts. Give it a try today