Product launches used to be a big, in-person ordeal. Think Apple announcing the iPhone, Nike pop-up stores for new footwear, and massive tech conferences run by giants like Salesforce.
Brands used to spare no expense for these events. However, today, between the access to technology and the global pandemic, product launches have pivoted to accommodate a virtual audience worldwide.
If your team is on track to launch a brand new product virtually, here’s what you need to know:
Use a Reliable Webcast Platform
You want to provide a seamless launch experience for both your internal teams and global audience. This all starts and ends by leveraging a webcasting platform you can trust to:
- Provide a fail-safe connection throughout the virtual event
- Offer secure features such as password protection and login authentication
- Leverage Operator Assisted services to guarantee a strong connection and troubleshooting options
The last thing you want is for your presentation to be stalled by a technology error or lose the connection right as you’re leading up to the big reveal.
Always start your product launch strategy by identifying the right webcasting tool for your team.
Leverage Highly Visual Content
Since customers cannot see and feel your product in person, you need to do your best to replicate that experience virtually. This is where highly visual content comes into play.
Use media like product videos, graphics, and interactive presentations to give virtual viewers a feel for the product without leaving the comfort of their home.
Additionally, you can use these visual content pieces to promote your product online. It’s a win-win.
Make Your Product Launch Interactive
Fans of your brand need to be able to interact with your product launch. Fortunately, webcasting tools offer a wide variety of engaging options such as:
- Breakout rooms for individual discussions and activities
- Chat boxes
- Q&A features
And, if your product launch audience consists of journalists, influencers, and other notable individuals, send them a sample or free trial after the launch. This allows them to transfer their virtual experience with the product to the real world!
Ask for Feedback
The most critical part of a virtual product launch occurs once the online event is over.
Asking for feedback through a post-event survey helps your team understand what customers thought of your presentation, your product, and the overall experience. Use this insight to guide future product launches and company decisions.
Are you ready to launch your newest product or service via webcast? Let us help!