Whatever industry you work in, your intellectual property sets you apart. For a CMO, the types of intellectual property you want to protect include not just company trademarks and brand names, but digital assets and even the content of webinars you use to promote your products or services.
In today’s virtual world, a CMO may host a webcast for a new product launch, which puts all the content created around that product in the public eye. How can you protect yourself from the theft of content assets and other intellectual property?
First, it’s important to think about two types of intellectual property:
- Your proprietary company information that stays within your company, such as your mailing list, manufacturing methods, chemical formulas, and other details that make your company unique but are not visible to outsiders.
- Branding and advertising material, including the content you create to promote your company
How can you protect both types of information in a virtual world?
How to Protect Proprietary Information within Your Organization
More than 90% of IP theft takes place within an organization. It’s not necessarily your competitors trying to steal your intellectual property, but insiders such as employees, former employees, vendors, or contractors.
Work with your legal department to ensure that all employees and vendors or contractors have signed a non-disclosure agreement. Having an NDA won’t prevent theft, but it will help you make a legal case if theft occurs.
Work with your IT department to ensure that data is stored securely and compartmentalized so that only authorized users can view, download, or edit files. A virtual data room can help you manage file permissions and revoke access at any time, whether you are working with in-house employees, remote employees, or people outside your company.
During virtual meetings, instruct employees to be cautious about screen sharing and close all files they won’t need during the presentation to prevent an error. Also, make sure your virtual meeting room is password protected for security. Only authorized personnel should be able to enter.
How to Protect Your Intellectual Property, Marketing Material, and Content Assets
It’s harder to protect the intellectual property that you share with the world, such as the content of a product launch webcast. The first step is ensuring that only authorized people can view your webcast and get into your virtual event. Work with your webcast provider to ensure they provide enterprise-grade security and login authentication to ensure limited audience access.
Webcast recordings should also be stored securely on the web, with users providing the necessary credentials to access them.
You’ll want to monitor the web following a public webcast or company announcement to ensure no one is stealing your content. Setting up Google alerts and using social media monitor software can help you spot IP theft so you can take action quickly.
Want to learn more about hosting a secure webcast? Reach out now to learn more about GlobalMeet Webcast.