Five Tips to Master Internal Corporate Communications in a Global Workforce

Five Tips to Master Internal Corporate Communications in a Global Workforce

Employee engagement has become increasingly difficult in a work-from-home world. More than 50% of employees say they would like to work from home three or more days per week even after the pandemic ends, according to a recent McKinsey & Company study. But 44% fear a loss of communication and connection to colleagues, while 43% worry about reduced collaboration for individuals and teams in a remote work environment.

Fortunately, corporate leaders can use technology to connect far-flung employees and create a more cohesive, collaborative workplace across international borders and time zones.

1. Adopt a Town Hall Format for Larger Audiences

An interactive town hall meeting format can help bring larger audiences together and make your worldwide workforce feel more connected. Having the right webcast platform enables you to employ tactics such as audience polling and Q&As for increased engagement.

2. Share Meeting Topics in Advance to Allow for Proper Preparation

If you want to make the most out of your town hall or even a touch-base meeting with a smaller team, share the agenda in advance. This allows attendees to prepare questions and consider insights they might want to share.

Also, sharing the meeting topics in advance can reduce anxiety and even spark excitement for the event. Workers don’t want to attend a meeting if they don’t know the purpose, and wondering about a forthcoming big announcement could cause unnecessary stress.

Plus, sharing the meeting topics in advance can help ensure you stick to the agenda because attendees and speakers alike will enter with clear expectations.

3. Line Up Multiple Speakers for Longer Events

One of the downsides to virtual meetings is the “talking head” syndrome, which can reduce engagement and interest. Even listening to the most inspirational and motivational speakers can become tedious after a while.

Keep the event interesting and take the opportunity to share different perspectives by scheduling multiple speakers for longer meetings. Promote the event in advance, sharing your spectacular line-up.

4. Offer Downloadable Resources for Review

Once your virtual meeting is over, you want employees to retain what they learned. Provide downloadable resources they can review after the event is over. Don’t forget to follow up after the meeting, too. Request workers’ insights on various elements of the meeting and how they liked the experience. Also, encourage them to share their own thoughts and ideas on projects and initiatives discussed.

Choosing a meeting software platform that integrates with event marketing and management software can streamline post-event communications and drive objectives.

5. Host Multiple Events to Compensate for Different Time Zones

It may seem obvious, but if you are coordinating teams across global borders, you may have to host multiple events to compensate for different time zones. Creating a simulive event that combines pre-recorded segments with live content can be an easy and effective way to share the same message with multiple audiences at different times while also giving employees the benefits of live interaction.

GlobalMeet Webcast software offers operator-assisted functionality so you can focus on the message, not the technology, and scales with your business to reach workforces of any size, in any location. Reach out to learn more about PGi’s solutions.

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