Choosing a Dedicated Tool for Your Online Events
live internet streaming of business conference meeting

Choosing a Dedicated Tool for Your Online Events

For many organizations, large-scale in-person events have become a thing of the past. The ability to communicate virtually for corporate town halls, shareholder meetings, trade shows, conferences, and time-sensitive training sessions is critical.

Whether your goal is to generate sales leads, convert those leads into customers, or stay connected with shareholders and the people and teams within your organization, you want to present your webcast, town halls, and other virtual events in a polished and professional way.

Your older teleconferencing software probably will not meet your needs in today’s virtual environment, where audiences expect the highest quality audio and video, along with a glitch-free and engaging experience.

Having the right technology to host seamless virtual events sets your organization apart. Before you choose a dedicated tool for your online events, you’ll want to consider the following questions.

What Type of Virtual Events Will You Be Hosting?

As you contemplate the best tools for your virtual events, you’ll want to think about the number of attendees you plan to reach and the purpose of these events. You might have heard the term “webcast” and are wondering exactly what is a webcast?

A webcast is simply an online event that streams audio, video, and often still images (such as slides) to large audiences anywhere in the world. Webcasts can serve many purposes, including bringing people together online for:

  • Shareholder and investor meetings
  • Companywide town halls
  • Disaster/crisis communications
  • Onboarding and training
  • Marketing and public relations
  • Human resource and employee benefits communications
  • Corporate communications and sales

What Security Features Are a Must-Have for a Webcast?

Whatever type of event you’re hosting, enterprise-grade security is crucial to protect your organization’s network and any proprietary information you may share during the event. You also want to ensure that you protect your attendees’ private information and their network by offering a secure means to log in.

Enterprise-grade webcasting tools require enterprise-grade security features, including:

  • Password protection
  • Login authentication
  • Gated audience access

Should You Consider a Fully Managed and Hosted Virtual Event?

Webcast tools fall into three different service levels: self-service, self-service with live event assistance, and fully managed service. Even within the same organization, not every event requires the same level of service.

For instance, corporate trainings or department meetings will typically run fine without outside management, as long as the platform is easy to use and control. Sometimes, webcasts can benefit from a hybrid service level, where solution providers offer training and are available to help as needed.

However, if a large-scale event is reaching outside audiences, such as sales leads or investors, you may want to call on an experienced production management team that can handle every element of the webcast. Fully managed and hosted services handle all the technology beyond the scenes for you, allowing your presenters to focus exclusively on their content.

Fully managed and hosted services can give you peace of mind during your mission-critical webcasts because you know your event is in the hands of professionals.

Download our free ebook for more information on how to choose a dedicated tool for your next webcast.

About Jamison B.

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