Effective communication in logistics has become more difficult as supply chains grow more complex. The trucking industry hauled nearly 75% of the freight in the U.S. in 2019, so keeping the industry alive is crucial. However, poor communication with your workforce can result in accidents, low engagement and motivation, and poor customer service. Ultimately, it can result in a loss of drivers, which is a problem the transportation industry is already facing.
Like many industries today, the transportation industry is struggling with a severe labor shortage, lacking more than 59,000 drivers, according to the U.S. Department of Labor Bureau of Statistics. The truck driver shortage stems from high numbers of drivers retiring, as well as the pandemic, which put a stop to the Department of Motor Vehicles issuing new Commercial Drivers’ License permits or completing road tests for CDLs for close to four months.
It’s more important than ever before to onboard new drivers quickly and completely. Fortunately, you can deliver a personalized driver orientation process and onboarding program to any number of employees across any number of territories using webcasts and online training.
Let’s look at some of the benefits of ongoing virtual training in the trucking and transportation industries.
Roughly 41% of truck accidents in 2019 were classified as preventable, according to WorkTruckOnline.com. What’s more, most of the preventable accidents involved inexperienced fleet drivers.
You can use online virtual training to establishing benchmarks for a new driver’s skill level through an assessment test and assign personalized corrective training to fix poor driving habits. Make sure to convey standards for driving performance, as well, so both new and experienced drivers can know if they are meeting expectations.
These steps could substantially reduce accidents, which may lower your company’s operational costs while creating safer roads.
Increase Engagement and Motivation
You may not think of your transportation and logistics company as having a strong “company culture,” with truck drivers spread across the country and working primarily as individuals. But creating a more engaged fleet may help with driver retention.
The annualized turnover rate for larger truckload carriers with $30 million+ in annual revenue was 92% in 2020. Smaller carriers didn’t fare much better, with a turnover rate of 74% last year. Holding online meetings and virtual events where you address concerns and connect with your fleet can increase motivation and, as a result, retention.
Improve Customer Service
Often, things go wrong in logistics and transportation that are out of the driver’s control. But if you empower your drivers with the right training to handle unforeseen circumstances, you may improve customer service.
Webcasts, online training, and flexible training schedules can help you stay in touch with drivers, hasten the onboarding process and keep current drivers on the roads to keep our nation’s supply chains moving.