Even though business travel may be on the rise, with 72% of the members polled from the Global Business Travel Association saying their employees are “willing” or “very willing” to travel for business, companies have realized the vast benefits of virtual events, including time and cost savings. In addition, as workers worry about the Delta variant of the coronavirus, more employees may be hesitant to travel.
Virtual events can help your business reach a global audience while making it easier to track your results with detailed analytics. Let’s explore some of the other benefits of a virtual trade show for lead generation and fostering customer connections.
Attract a Better Quality of Presenter with No Geographic Constraints
Have you ever had your eye on a keynote speaker, but realized that between the presenter’s pay and travel costs, you couldn’t afford a marquee name? Virtual events put the world at your fingertips when it comes to choosing the best speakers.
Give Guests Instant Access to Your Content
Guests can connect to your event from anywhere, using any device, with a single URL. They can also download the content from your webcast to watch on-demand after the event, so they never have to miss a moment.
Showcase Your Brand in Its Best Light
Putting on a trade show is expensive, especially when you factor in travel and shipping costs and the time, money and creativity it takes to put together a truly stellar trade show booth. But you can put your best foot forward with less time and money at a virtual trade show. Your brand can make a brilliant impression with customized, branded registration pages, graphics, and the highest quality HD video streaming with no network bandwidth interruption.
Keep Guests Engaged
After a year of remote work, virtual events and webcasts, people are ready for social interaction. But running from booth to booth at a trade show with no time to make real connections with the guests is not fun or productive.
Your virtual trade show includes features such as audience polling, live Q&A, audience chat, and social media feeds to keep people engaged and connected.
Gather Rich Analytics for Lead Generation
It’s not always easy to track conversions at a trade show. A virtual trade show, on the other hand, can provide a wealth of information you won’t get from scanning an attendee’s badge at a live event.
Use your webcast platform to track:
- Behavior analytics
Then integrate the data into your Customer Relationship Management (CRM) system to generate follow-up emails and convert leads into customers.
Let PGi GlobalMeet Help
The PGi GlobalMeet platform makes planning and running a virtual trade show easy. Whether you want to invest in our fully managed, operator-assisted services and have us do it all or prefer a do-it-yourself approach, we offer all you need to run a seamless virtual trade show or webcast.
Reach out to learn more about our robust and flexible GlobalMeet platform today.