Moving to virtual events from in-person gatherings during the pandemic has enabled organizations to stay connected. But one benefit is easily overlooked: the positive impact on sustainability within our environment.
If you’re looking to reduce your company’s overall carbon footprint while reaching even larger groups of people, consider adding virtual components to your events even as in-person gatherings continue to grow in the future.
How Much Energy Does an In-person Event Consume?
When you’re organizing an in-person event, many elements contribute to the event’s carbon footprint:
- Travel emissions from attendees, whether they drive or fly
- Electric and HVAC system use within the venue
- Energy use within the hotels that house attendees
- Trash generated during an in-person event
Of course, virtual events are not net-zero when it comes to carbon emissions. The computers and technology, not to mention in-room lighting and bandwidth to transmit the events, all use energy. But the energy use during virtual events doesn’t come close to in-person events, especially those held at large-scale venues.
A recent study from the University of Michigan found that one online event produced by the AirMiners generated 66 times less greenhouse gas emissions than a comparable in-person event in San Francisco would have produced.
Gain the Competitive Advantage of Sustainability
On top of the vast myriad of other benefits that virtual events offer, sustainability may seem to be the icing on the cake. But it’s actually a huge competitive advantage for many companies. In one study, 70% of millennials said they would remain more loyal to a company that had a sustainability plan.
One way to showcase your commitment to sustainability is through virtual events. But it’s important to let your customers know that you had sustainability on your mind when you chose this approach since companies have many reasons to use virtual events to connect with their customers and shareholders — including time and cost savings.
You can even run the numbers yourself on the energy consumed during in-person events hosted prior to the pandemic and today’s virtual and hybrid events to show your customers the tremendous savings and the impact your company’s decision to embrace virtual events can have on climate change.
Are you ready for the future of events? Connect with PGi today to see how our GlobalMeet platform can help you.