Your organization’s branding should be consistent across all platforms, including any webcast you may produce. According to research, presenting your brand consistently across platforms makes you 3.5 times more visible to your target audience. It can also increase your revenue by as much as 23%. It’s no wonder 77% of B2B marketers say branding is crucial for growth.
But how can you be sure you’re following webcast branding best practices to showcase your organization in the best — and most consistent — light?
PGi Makes It Easy to Customize Your Webcast Interface
PGi wants to make branding your webcast easy. GlobalMeet Webcast makes it possible to customize the look and feel of your event. Through GlobalMeet Webcast, you can:
- Add your company logo
- Choose your company colors for the overall design
- Upload custom graphics
- Customize the layout of your registration page and more
Following a few best practices can ensure the best look and most easy-to-use interface for your next webcast.
Choose Your Banner
First, you’ll want to upload your organization’s logo to display on the banner and (if your event is using slides) an additional Right Banner. For an event with slides, you want your logos to be 300 x 75 pixels, with a maximum recommended width of 800 pixels for both images combined.
Events without slides have just one banner logo, with a recommended size of 300 x 75, with a maximum width of 700 pixels. You can also change the color of your banner background to blend in with the background color of your logo or make the background transparent to display a background image.
Change the Layout of Your Registration Form
Your registration form is one of the first things people see when they visit your webcast landing page. You can customize its look by choosing a box layout for a classic design or a bar layout for a modern look and more flexibility in your customization.
Using a signature color in your branding can improve your brand’s visibility by as much as 80%, according to a study by Reboot. That’s why consistent colors are part of webcast branding best practices. You can change the highlight color and date bar color on the landing page for your webcast. You can also customize the colors within the various containers that make up your webcast interface.
Customize Containers for a Unique Look
Your webcast branding capabilities include the option to customize the various containers that host different pages for your webcast. You can choose different options for the look of your:
- Player container, which hosts the webcast player
- Registration container, which holds your landing page content and login forms
- Form container, which holds the registration and login forms for events using the bar layout with two columns for registration
You can add custom backgrounds to your player page and landing page to create a completely unique look for your webcast. Remember, your custom backgrounds should reflect your brand’s style guide, including colors, fonts, and other design elements you use across your marketing materials.
A successful webcast starts with the registration process. The impression you make with your webcast marketing materials can set the stage for high expectations throughout your event, leading to better engagement and more lead generation.