A webcast can be a valuable tool for lead generation, customer education, and upselling existing clients on your suite of products or services. Statistics show that 58% of marketers use webinars as a promotion tool, while 89% believe a webcast outperforms other channels for lead generation.
To really make an impression and increase conversions, you want to make sure your webcast delivers your message at the highest quality. That means high-definition streaming, crystal-clear audio, enterprise-level security, and a host of tools that can increase engagement and make it easier for your customers to get the information they need. Let’s explore the elements your next webcast must have to maximize your marketing success.
Scalability and Security
Whether you’re hosting a town hall for your organization, a shareholder meeting, or a consumer-facing event for lead generation that will go out to an audience of 70,000+, you want the same capabilities and quality. Look for a fully scalable webcast that offers the capabilities you need for an audience of any size.
Scalability and security go hand-in-hand because the larger your event, the greater the chance of a security breach. However, even small events need enterprise-grade security protection today. Features like password protection, login authentication, and limited audience access provide the protection you need, no matter the size of the event.
Features to Engage Your Audience
High-quality audio and high-definition video are paramount when it comes to delivering the experience audiences today expect. But that’s just the beginning. You also want to be able to engage audiences with dynamic layout capabilities, a variety of content formats, and interactive features like audience polling and Q&A.
Additionally, because your goal is to make an impression on your audience, customized branding of the presentation ensures that your audience doesn’t forget who they’re watching.
On-demand Replays with Searchable Transcriptions
More businesses are discovering the value of making webinars available on-demand after the event. FindStack.com reports that companies that record their webinars increase their viewership by 47% 10 days after the event and another 24% 20 days after.
PGi’s GlobalMeet® Webcast also provides automated searchable transcriptions of audio and video recordings with keywords. This makes it even easier for attendees to go back and review materials after the event or to find exactly what they’re looking for if they are watching a replay. The key topics are ranked using sophisticated artificial intelligence.
Enhanced Capabilities for Administrators
The technology, the people, and the content all converge to create a successful webinar. Advanced administrator controls make it easy for event administrators to manage presenters, participants, and contents seamlessly. The user-friendly control panel allows administrators to present the event smoothly and flawlessly, even if they don’t have a lot of experience.
When the event is over, advanced analytics and comprehensive reporting capabilities make it easy for marketers to see what attendees loved, what engaged them most, and where people tuned out. With this information at your fingertips, you can make your next event even better.
Pre-, Post- and Live Event Support
Hosting a webcast can be stressful. It’s important to know your webcast platform provider is there to offer support and training before the event. Even if you choose a do-it-yourself option, PGi GlobalMeet® Webcast experts are available to help, 24/7, every step of the way.
If you’re ready to take your webcasts to the next level for lead generation, powerful branding, and increased conversions, consider PGi GlobalMeet® Webcast.