Are you looking to level up your webcast game in 2022? Sometimes, it’s helpful to get back to basics and ensure you have all the fundamentals in place for a successful webcast. There are probably areas you can tweak for better audience response and more engagement.
From your marketing emails to post-event follow-ups, make sure you have all these elements in place for a more successful webcast:
Determine the Best Time and Date for Your Webcast
Studies show that webcasts do best earlier in the week, on Tuesdays or Wednesdays, and earlier in the day. 10:00 a.m. or 11:00 a.m. may be best but avoid scheduling your webinar in the late afternoon. If you’re reaching a coast-to-coast audience, holding your webcast at noon or 1:00 p.m. eastern could reach your entire national audience at optimal times.
Of course, if your webcast is reaching an international audience, it can be more challenging to nail down the perfect time for all attendees. Optimal times may vary based on the industry you’re targeting, too. Review your data from past webcasts and experiment with different times and days until you find results you’re satisfied with.
Practice, Practice, Practice
Make sure to do a run-through with all presenters prior to the webcast. You can gauge the timing of various segments and also ensure everyone knows how to use the technology.
Test the Technology
Make sure you have a solid internet connection with enough bandwidth for your broadcast. PGi offers managed services for webcasts, allowing event producers to focus on content while the PGi team handles the rest.
Send Follow-Up and Reminder Emails
Begin promoting your webcast early and often. Statistics show that 54% of attendees sign up around eight days before the event, but sending emails two weeks out gives people time to plan. Another 46% of attendees sign up the week of the event, and this can include the day before or the day of the event.
Additionally, only about 40% of those who register remember to attend. A friendly reminder email on the day of the event can boost your numbers up to more than 70% attendance.
Leave Time for the Q&A
The vast majority (92%) of webcast attendees expect a live Q&A at the end of the event. Make sure to leave time to answer audience questions. Close the session with a poll that includes a call-to-action, such as asking attendees, “Would you like to schedule a live demo?”
If you aren’t using GlobalMeet Webcast, you could find ways to improve your webcast results with our proven technology. Reach out to us for your free demo today.