Adam McKibbin

Adam McKibbin
Adam McKibbin is iMeetCentral's content marketing manager. He's written for numerous publications and websites, including Adweek, the Chicago Tribune and The Nation.

Should Marketers Go All-in on Virtual Reality in 2017?

Virtual reality

Virtual reality business in booming, and the popularity of VR technology shows no sign of slowing down. But is VR technology worth the investment for marketing departments?  Find out what iMeetCentral contributor Jason Compton has to say about VR in the marketing line of business: If you believe in mass advertising indicators, the big push to put virtual reality goggles ...

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Your Next CEO? The Case for Your CMO

CMO

For marketers, the corporate ladder traditionally is missing a rung or two. Climb to the lofty heights of CMO-dom, sure. Oversee a billion-dollar marketing budget, no problem. But run the whole show? That was best left to the masters of finance, operations and business development. “Looking back a bit, it is not surprising that the person who, essentially, managed the advertising ...

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How Data is Driving the Future of Marketing

marketing data

It’s common knowledge among marketers that data is king, and in today’s tech-savvy marketing space, automation and algorithms are largely responsible for providing this information. While the  marketers of yesteryear could only dream of technologies that could make retrieving insights so simple, is there still a place for experience-based strategy in an automated world? Find out what iMeetCentral contributor Jason Compton ...

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Collabosphere 2015: Meet the Speakers

PGi is pleased to bring Collabosphere, the ultimate collaboration conference, to Austin’s PGi Studios on September 28-29. Entrepreneurs, best-selling authors, professors, analysts and productivity experts will unite to discuss the future of collaboration and dissect the biggest obstacles keeping businesses from reaching their full potential. Here’s a look at just a few of the 25+ speakers who will be taking ...

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Can Transparency Make Us More Collaborative?

productivity and collaboration benefits of transparency

Committing to a collaborative business culture requires the abandonment of relics from yesteryear, like rigid departmental silos that keep team members in the dark about what’s happening on other teams—or sometimes even what’s happening in different areas of their own team. Traditionally, these silos also separate management from the huddled masses. In today’s forward-thinking businesses, these barriers are quickly breaking ...

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17 Productivity Hacks From Top Marketers

productivity hacks

Like many of you, I tend to pile my plate high with to-do items, and am always keeping one eye open for new ways of tackling that workload more efficiently. How can we pack more accomplishments into our fleeting hours? As you are probably aware, productivity tips sometimes feel rather general or vague. We all know by this point that, ...

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5 Podcasts to Empower Your Productivity

podcasts

Once upon a time, I couldn’t imagine listening to anything other than music whilst battling the infamously clogged arteries of the Los Angeles freeway system. Then, unexpectedly and belatedly, I joined the cult of the podcast—so I read the following Central Desktop blog article from podcast aficionado Celine Roque with a lot of interest. Celine singles out five productivity-centric podcasts ...

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The Potential Perils of Automation

If, like me, you’ve recently binge-watched the British television series Black Mirror, you may find yourself dwelling on the dystopian dark side of technology. Plenty of real-world headlines contribute to the cause; most recently, it’s the worry that smart TVs are eavesdropping on your private conversations and reporting sensitive information to third parties. Is there inevitably a price tag attached ...

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Boost Your Productivity with These 9 Scientifically Proven Tips

boost your productivity

Testing out productivity tips could practically be a full-time job in and of itself. In fact, Chris Bailey demonstrated as much, taking an entire year to conduct productivity experiments on himself and talk to as many productivity gurus as possible. Perhaps you’re always in search of quick productivity hacks but you don’t have quite the time or desire to try ...

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Are you productive or just busy?

Are you productive or just busy?

Work smarter, not harder. A surefire sign of shaky technology is that it makes you feel like you’re busier than you were before you started using it. Collaboration tools should help you focus on your work while removing some of the noise and distraction that gets in our way—digging through an inbox, for example, or chasing after a colleague for ...

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