Say “goodbye” to the marketing silo. Gone are the days when the marketing team solely focused on ad campaigns and only worked with their agencies. While Marketing has always owned the brand, today owning the brand has evolved into a …
Read More »5 Marketing Technologies Critical to Your Demand Gen Strategy
Marketing is now moving and evolving so quickly that no team can be successful without the right tech tools. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? Top …
Read More »What Marketing Really Thinks about your IT Organization
We all know the old stereotypes about IT. You’re there to maintain infrastructure, not reinvent it. You’re charged with implementing solutions, not solving challenges. While marketing bounces from project to project, IT plays traffic cop, slowing innovation and halting new …
Read More »How to Use MQL Metrics for Sales and Marketing Alignment
As a follow-up to our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, I’ve been answering our webinar viewers’ questions in greater detail here on The Future of Business Collaboration. Here’s a final …
Read More »Sales & Marketing Alignment: Best Practices for Dispersed Teams
During our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my cohost Jason Hekl, Vice President and Group Director at SiriusDecisions, explained how to build alignment with shared definitions and processes. As he …
Read More »Marketing Technologies to Complement Your Demand Gen Strategy
Marketing is now moving and evolving so quickly that no team can be successful without the right technology. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? During PGi’s …
Read More »The Best Way to Collaborate for Sales and Marketing Alignment
We believe that better collaboration leads to better results at PGi. So during PGi’s recent sales and marketing alignment webinar, I asked the audience, “What is the primary means for collaborating between your sales and marketing organization?” About 59 percent …
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