Say “goodbye” to the marketing silo. Gone are the days when the marketing team solely focused on ad campaigns and only worked with their agencies. While Marketing has always owned the brand, today owning the brand has evolved into a …

Marketing is now moving and evolving so quickly that no team can be successful without the right tech tools. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? Top …

We all know the old stereotypes about IT. You’re there to maintain infrastructure, not reinvent it. You’re charged with implementing solutions, not solving challenges. While marketing bounces from project to project, IT plays traffic cop, slowing innovation and halting new …

As a follow-up to our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, I’ve been answering our webinar viewers’ questions in greater detail here on The Future of Business Collaboration. Here’s a final …

During our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my cohost Jason Hekl, Vice President and Group Director at SiriusDecisions, explained how to build alignment with shared definitions and processes. As he …

Marketing is now moving and evolving so quickly that no team can be successful without the right technology. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? During PGi’s …

We believe that better collaboration leads to better results at PGi. So during PGi’s recent sales and marketing alignment webinar, I asked the audience, “What is the primary means for collaborating between your sales and marketing organization?” About 59 percent …