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Cheryl Hanley

With more than 15 years’ marketing experience, Cheryl Hanley is passionate about developing B2B marketing strategies that result in the ultimate goal – revenue. Her expertise is in creating marketing and sales alignment, launching integrated programs, and driving demand through content, events, social, search, web, and lead nurture and scoring programs.

At the Corner of Create and Collaborate: A CMO’s Guide to Managing Marketing’s Newest, Busy Intersection in the Enterprise

Say “goodbye” to the marketing silo. Gone are the days when the marketing team solely focused on ad campaigns and only worked with their agencies. While Marketing has always owned the brand, today owning the brand has evolved into a much broader role of owning the sum of the customer experience – requiring marketers to work with a larger group …

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5 Marketing Technologies Critical to Your Demand Gen Strategy

Marketing is now moving and evolving so quickly that no team can be successful without the right tech tools. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? Top 5 Marketing Technologies for Demand Generation 1. Marketing automation: These tools continue to be the lifeblood for demand generation. At PGi, …

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What Marketing Really Thinks about your IT Organization

We all know the old stereotypes about IT. You’re there to maintain infrastructure, not reinvent it. You’re charged with implementing solutions, not solving challenges. While marketing bounces from project to project, IT plays traffic cop, slowing innovation and halting new ideas. If you’ve ever wondered what marketing really thinks about your IT organization, it probably sounded something like that. The …

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How to Use MQL Metrics for Sales and Marketing Alignment

marketing qualified leads

As a follow-up to our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, I’ve been answering our webinar viewers’ questions in greater detail here on The Future of Business Collaboration. Here’s a final viewer question I’ll look at today: How do you prevent sales and marketing from going in different directions? I’ll reveal …

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Sales & Marketing Alignment: Best Practices for Dispersed Teams

tips for dispersed teams

During our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my cohost Jason Hekl, Vice President and Group Director at SiriusDecisions, explained how to build alignment with shared definitions and processes. As he said, though, none of this works without very tight communication. For sales and marketing teams that are dispersed, establishing and …

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Marketing Technologies to Complement Your Demand Gen Strategy

marketing technology

Marketing is now moving and evolving so quickly that no team can be successful without the right technology. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? During PGi’s recent sales and marketing alignment webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my …

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The Best Way to Collaborate for Sales and Marketing Alignment

sales and marketing collaboration

We believe that better collaboration leads to better results at PGi. So during PGi’s recent sales and marketing alignment webinar, I asked the audience, “What is the primary means for collaborating between your sales and marketing organization?” About 59 percent of webinar attendees said their sales and marketing teams relied on web conferencing, audio conferencing or video conferencing to collaborate. …

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