Jamison B.

Robust Functionality for an Impactful Webcast

Robust Functionality for an Impactful Webcast

Only about 60% of registrants actually attend a webcast they signed up for, according to HubSpot statistics. That means, for maximum impact, your webcast must not only engage attendees in real-time but give others a chance to watch the recorded sessions at their leisure. GlobalMeet® Webcast from PGi offers multiple options for live webinars, on-demand access, and even hybrid events. But …

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Flawlessly Deliver Professional-Quality Webcasts

Flawlessly Deliver Professional-Quality Webcasts

A webcast can be a valuable tool for lead generation, customer education, and upselling existing clients on your suite of products or services. Statistics show that 58% of marketers use webinars as a promotion tool, while 89% believe a webcast outperforms other channels for lead generation. To really make an impression and increase conversions, you want to make sure your webcast delivers …

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Reach Virtual and Hybrid Audiences that Unlock Sales Opportunities

Reach Virtual and Hybrid Audiences that Unlock Sales Opportunities

If 2020 taught sales teams anything, it’s that there is more than one way to reach and engage your audience. With states on lockdown, 2020 became the year of the webcast. Prior to 2020, 51% of event marketers had never run a webcast or virtual event. According to the same survey, by spring of 2021, 85% of marketers said they believe virtual …

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Produce and Distribute Studio Quality Webcasts for Increased Audience Engagement

Produce and Distribute Studio Quality Webcasts for Increased Audience Engagement

PGi, makers of the industry-leading GlobalMeet® Webcast virtual events solution, have teamed up with Socialive to offer best-in-class event experiences for businesses. In recent years, video has grown in both prevalence and effectiveness as a marketing tool. According to the website SocialMediaToday.com, 72% of customers prefer learning about a product or service through a video. Meanwhile, 81% of businesses use …

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Empowering DIY Virtual Event Management

Empowering DIY Virtual Event Management

Are you considering hosting virtual events or a webcast for your organization or your customers, but you’re concerned you won’t have the technical know-how to use a do-it-yourself platform? Many organizations want to dive into the webcast waters, don’t have the budget for fully-managed solutions, but don’t have the staff or technology expertise to manage their own virtual event. That’s …

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Customizable Virtual Platforms that Enable Your Brand Team to Create Tailored Events

Customizable Virtual Platforms that Enable Your Brand Team to Create Tailored Events

Webcasts can be used for sales, customer education, and branding. By embracing customized webcasts for virtual event attendee sets, you can deliver a more personalized experience that will resonate with attendees. But it’s important that even within customized webcasts, you maintain consistent branding. In other words, you want your webcast interface, landing page, and marketing materials to be creative yet …

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Superior Webcasts and Video Conferences for Any Hybrid Work Model

Superior Webcasts and Video Conferences for Any Hybrid Work Model

The pandemic brought many changes to the workplace — and several are here to stay. That includes a shift to remote work and hybrid workplaces. A study from PwC revealed that 33% of companies polled plan to incorporate a mix of in-person, hybrid, and fully remote plans for their workforce. Eighteen percent of companies reveal they will be either a …

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Webcast Branding Best Practices

Webcast Branding Best Practices

Your organization’s branding should be consistent across all platforms, including any webcast you may produce. According to research, presenting your brand consistently across platforms makes you 3.5 times more visible to your target audience. It can also increase your revenue by as much as 23%. It’s no wonder 77% of B2B marketers say branding is crucial for growth. But how can you be …

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Increase Virtual Audience Interactivity through Enhancements and Integrations

Increase Virtual Audience Interactivity through Enhancements and Integrations

Increased engagement during your webcast can lead to increased lead generation, more educated and highly qualified leads who are entering further down the sales funnel, and overall, more successful virtual events. Enhancements and integrations, from the time you begin inviting attendees to post-event follow-ups, can help boost participation and generate excitement for your event. Consider implementing these five tactics to ramp …

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5 Characteristics of Successful Virtual Events

5 Characteristics of Successful Virtual Events

Are you using virtual events for lead generation for your brand? Virtual events may be less costly to produce and boast several advantages over in-person gatherings. But if your event isn’t engaging, easy-to-access, and well-attended, your return-on-investment will suffer. From pre-event marketing to follow-ups after the event, you want to make sure you’re delivering value to your audience at every …

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Managed Services Help You Engage Audiences Both In-Person & Virtually and Hybrid Events

Managed Services Help You Engage Audiences Both In-Person & Virtually and Hybrid Events

Both virtual events and hybrid events are on the rise as people ease into public gatherings again. Organizations need tools that will enable them to engage both live and remote audiences during trade shows, conferences, or webcasts. Nearly three-quarters (73%) of event planners told trade publication MeetingSpotlight.com that they expect hybrid events to be more common in the future. Without disregarding the …

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Three Strategies for Successful Hybrid Events

Three Strategies for Successful Hybrid Events

Hybrid events, or productions that combine virtual events with real-world elements, offer businesses opportunities to reach broader audiences, keep costs low, and continue building relationships after the event through on-demand access to content. As the world shifted to virtual events in 2020, many organizations noticed the vast benefits of reduced business travel, lower production costs, and increased flexibility with webcasts. Hybrid events in …

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HR Communication Tools for Virtual Businesses

HR Communication Tools for Virtual Businesses

Managing a remote workforce brings a new set of communication and logistical challenges for today’s busy HR professionals. According to some estimates, roughly 22% of the American workforce, or 36.2 million people, could be working remotely by 2025. Having the right communication tools for your HR department is crucial if you’re running a virtual or hybrid business. But what should you look …

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How to Deliver Stunning, Secure, and Scalable Virtual and Hybrid Events

How to Deliver Stunning, Secure, and Scalable Virtual and Hybrid Events

Video conferencing and virtual events technology have advanced to the point where getting a few people on a webcast is even easier than gathering in a conference room. But what about high-capacity virtual events if you need them? For trade shows, shareholder meetings and earnings calls, press conferences and more, event organizers often need the technology to host 50,000 or 70,000 …

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Leveraging Webcast Tech to Make Demand Generation Less Demanding

Leveraging Webcast Tech to Make Demand Generation Less Demanding

Lead generation is never easy, but over the years, expert marketers have come up with strategies and tactics that work. For instance, trade shows, press conferences, and other in-person events have proven to bring in leads and increase your brand’s visibility. But as the world shifted away from in-person gatherings during the pandemic, marketers had to find new ways to …

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Unlock the Next Level of Virtual Education for Your Enterprise

Unlock the Next Level of Virtual Education for Your Enterprise

Organizations are increasingly adopting webcast technology for virtual training. Cost-effective, easy, and engaging, this form of modern learning works well if you have a remote workforce or employees in different offices across the globe. You may also want to use virtual training even if you have employees in the office to keep your conference rooms free for other meetings and …

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Elevate Your Virtual Town Halls with the Right Technology

Elevate Your Virtual Town Halls with the Right Technology

When you’re trying to keep employees and stakeholders in the loop, virtual town halls can be a cost-conscious, eco-friendly, and effective way to do so. You want to ensure your virtual town halls go off without a hitch, though, and that requires the right technology. Follow these tips to elevate your virtual town halls with the best webcast platform available. Let Your …

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Expand Your Reach with a Virtual Trade Show

Even though business travel may be on the rise, with 72% of the members polled from the Global Business Travel Association saying their employees are “willing” or “very willing” to travel for business, companies have realized the vast benefits of virtual events, including time and cost savings. In addition, as workers worry about the Delta variant of the coronavirus, more employees may be …

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Increase Event Attendance with Hybrid Events

Increase Event Attendance with Hybrid Events

Many companies adopted virtual events as a last resort to stay in touch with customers, shareholders, and industry members during the pandemic. But are virtual events here to stay? As people embrace the joys of getting together with colleagues for in-person events, networking, and even after-hours drinks and personal connections, it doesn’t mean we should abandon the advantages of virtual or …

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How Virtual Events and Hybrid Events Can Contribute To Your Organization’s Sustainability

How Virtual Events and Hybrid Events Can Contribute To Your Organization’s Sustainability

Moving to virtual events from in-person gatherings during the pandemic has enabled organizations to stay connected. But one benefit is easily overlooked: the positive impact on sustainability within our environment. If you’re looking to reduce your company’s overall carbon footprint while reaching even larger groups of people, consider adding virtual components to your events even as in-person gatherings continue to …

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