jamisonbell

How Top-Performing Marketing Groups Use Webcasting Technology to Fuel the Funnel

Webcasting Technology to Fuel the Funnel

Marketers have a myriad of lead generation tools at their disposal. From SEO tactics to PPC ads, email marketing messages, and social media campaigns, there are endless forms of strategies designed to capture the attention of potential leads. Top marketers also use these tactics to promote their upcoming webcasts, which are used to direct potential leads into the marketing funnel. Are …

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Best Practices for Hosting Virtual Town Halls: Three Tips You Can Use Today

Best Practices for Hosting Virtual Town Halls

When your employees can’t all come together for a company-wide meeting, the best solution is to host a virtual town hall event. These events let internal employees hear from corporate management, executives, and other coworkers. Town hall events can also be hosted for external customers for product updates, quarterly financial reports, and more. No matter why your company chooses to …

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How to Avoid Straining Your Network When Live Streaming

oid Straining Your Network When Live Streaming

There is nothing worse than the build-up to a large, live online event, only to experience network failures. This experience not only disrupts your event, but it also puts a damper on your brand’s reputation when webcast participants have trouble viewing your content. If you’re concerned about potential network errors and failures—which online event and webcast producers should be—keep these tips …

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How to Throw a Virtual End of Year Party for Your Coworkers

How to Throw a Virtual End of Year Party for Your Coworkers

During any other year, companies would flock to breakrooms, restaurants, and hotel conference rooms to celebrate the end of the year. Complete with food, drinks, games, music, and so much fun, employees look forward to these parties every year. But as we all know, 2020 is no such year. This year and into the future, virtual end of year parties …

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How to Hire Employees Remotely: The Best Practices for Hosting Virtual Interviews

The Best Practices for Hosting Virtual Interviews

With the shift to working remotely, companies have to transfer many of their typical face-to-face processes online, including HR interviews with potential employees. However, much of the interview process involves ascertaining an individual’s “hireability” by analyzing their ability to think on their feet, non-verbal cues, and interactions with others in the office. To seamlessly host virtual interviews and hire employees …

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Why First Impressions Matter: Five Tips on How to Brand Your Webcast

Five Tips on How to Brand Your Webcast

Webcasts form excellent lead generation tools for your organization. They can also help your brand build authority and increase visibility. But an unprofessional webinar can have the opposite effect than what you want — it can erode trust and create a negative impression. To make a good first impression with your webcast, focus on every element of branding, from the …

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Five Tips for Creating a Virtual Onboarding Experience for New Employees

Tips for Creating a Virtual Onboarding Experience for New Employees

Even before the pandemic, companies and HR departments across the globe were adopting remote working policies to help employees lead better lives. Part of a telecommuting environment involves onboarding new employees from wherever they may be. Since traditional office tours and face-to-face employee introductions are out of the question, companies are adopting virtual onboarding experiences. Use these five tips to …

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Five Things Not to Do During Your Next Video Meeting

Five Things NOT to Do During Your Next Video Meeting

Since March 2020, the world has changed. Remote work has become the “new normal.” Experts on workplace trends predict that up to 30% of the workforce will be working from home several days per week by the end of 2021. With this growing number of people working from home, video meetings are more important than ever. Most of us have heard stories of spouses …

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Eleven Quick Ideas for Promoting Webcasts Before, During, and After the Event

Ideas for Promoting Webcasts Before, During, and After the Event

When it comes to webcasts, the top problem businesses run into is audience registration. The old phrase “If you build it, they will come,” doesn’t apply to webcasts and online events. Instead, businesses must tell the world that they are hosting a webcast or online series. To increase total webcast registration and participation, companies can use these 11 ideas for promoting their webcast before, …

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Four Problems with Online Meetings and How to Solve Them

Four Problems with Online Meetings and How to Solve Them

As online meetings become the new normal for businesses across the globe, many are quick to adopt new video conferencing and webcasting platforms. But, just like an in-person meeting, teams can run into a myriad of problems when attempting to host an online meeting. If you run into any of these four common online meeting problems, use our solutions to course-correct and …

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Why Webcasts Are Saving the Live Events Industry

Why Webcasts Are Saving the Live Events Industry

2020 has proven to be a challenging year for the live events industry. The COVID-19 pandemic impacted the ability for audiences to physically gather safely. Many meeting and event planners quickly converted live events to fully virtual to adapt to the new reality. Responses to a PCMA survey conducted in April 2020 revealed that “7 out of 10 respondents have …

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In-person Is Canceled, But Events Are Not: How to Take Your Event Virtual

In-person Is Canceled, But Events Are Not: How to Take Your Event Virtual

Live events are a critical component of every organization’s communication strategy. Events ranging from corporate town halls and shareholder meetings to conferences and training sessions give employees, co-workers, customers, prospects, and stakeholders the chance to gather, listen, learn, collaborate and become inspired. While live events are more logistically challenging than other communication channels, organizations depend on them to deliver their …

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What Does a Virtual Open House Look Like?

What Does a Virtual Open House Look Like?

Virtual open houses have long been an option available to realtors and buyers alike. Most often used by those relocating to a new state or unable to attend a scheduled tour, virtual tours play a pivotal role in the home buying and selling process. In light of the 2020 pandemic, however, virtual open houses and tours have become the norm. …

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How the Rise of Virtual Events Could Change the Events Industry Forever

Virtual Events Could Change the Events Industry

It’s no secret that the COVID-19 pandemic rocked the events industry in 2020. However, its effects extend beyond this calendar year, with numerous in-person events and conferences being canceled for the 2021 season as well. With these mass cancellations, event professionals are wondering what changes the industry will face moving forward. How will they adapt to survive the endless in-person gathering restrictions? …

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Take Your Online Events to the Next Level with the Cvent Event Integration for GlobalMeet Webcast

Cvent Event Integration for GlobalMeet Webcast

Did you hear the news? GlobalMeet Webcast now integrates with the Cvent Event Marketing and Management Platform. This brand new Cvent integration provides event marketers and managers with a wealth of opportunity, benefits, and features designed to enhance the event experience for all. Take a look! What is Cvent? Cvent is an online event management and marketing platform that provides event professionals with a …

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Six Live Streaming Tips for Savvy Content Creators

Live Streaming Tips for Savvy Content Creators

Whether you’re a seasoned live streaming pro or a savvy content creator embracing the power of webcasts and online events, it always helps to be prepared. Keep our six helpful tips in mind before you go live! 1. Invest in the Right Equipment Without the right equipment and live streaming software, you’ll have a hard time gaining a loyal following …

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How Augmented Reality Can Make Your Next Online Event Stand Out

How Augmented Reality Can Make Your Next Online Event Stand Out

As we embrace all types of online events, event planners continue to search for ways to stand out from the competition. While most opt for the standard webcast presentation with a Q&A session, we can all take our online events to the next level by adopting an augmented reality (AR) solution. You’ve likely heard of virtual reality, which is a completely …

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Five Effective Best Practices to Drive Webcast Registration

Best Practices to Drive Webcast Registration

Many marketers believe that the hardest part about hosting a webcast is the content itself. From setting up the webcasting software to ensuring that every aspect of the content is just right, there’s a lot to take care of before going live or streaming on-demand. But all that hard work will not have been worth it if you don’t drive …

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Six Virtual Fundraising Ideas for Nonprofits That Are Fun and Effective

Virtual Fundraising Ideas for Nonprofits

With the COVID-19 pandemic, nonprofit organizations are scrambling to stay afloat. These organizations rely on fundraising and sponsorship events to raise donations that keep their efforts operational. However, nonprofits can still raise money without hosting in-person events. With a bit of creativity and help from reliable webcasting technology, nonprofit organizations can thrive in 2020 and beyond by hosting these virtual fundraising …

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Small Businesses Shouldn’t Be Afraid of Streaming Video

Small Businesses Shouldn’t Be Afraid of Streaming Video

When it comes to the idea of streaming video for your small business, do you steer clear of any opportunity to do so? Are you frightened by the thought of paying an arm and a leg to host an online event or webinar? Is the idea of being on live video keeping you from accomplishing your business goals? Don’t be …

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