Jamison B.

4 Convincing Reasons to Use Webinars and Webcasts as a Lead Generation Tool

Lead Generation with Webcasts and Webinars

73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads. SaaS companies, marketing agencies, entrepreneurs, financial organizations, and a myriad of other industries use webinars and webcasts as lead generation tools. Why? Because they’re effective. And, with a majority of the world stuck at home now due to the pandemic, there’s never been …

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5 Virtual Event Mistakes You Never, Ever Want to Make

5 Virtual Event Mistakes You Never, Ever Want to Make

For those who are used to organizing in-person events, hosting a virtual event via a webcast or live stream can be nerve-wracking. After all, a successful event is the culmination of several tiny factors working in tandem to produce a memorable experience for guests, but now online. With 56% of marketers saying it takes anywhere from 2-4 weeks to plan a small virtual …

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Crisis Management 101: How to Handle a Company Disaster with Webcasting

Crisis Management with Webcast

From stock markets crashing to natural disasters, internal company blunders to poorly executed marketing campaigns, there are several types of crises a company can face. According to a PwC survey of 4,500 business leaders, almost 70% of leaders have experienced at least one corporate crisis over the last five years. The average number of crises experienced across business leaders was three. …

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Organizing a Virtual Interview Series: 4 Tips to Keep in Mind

Virtual Interview Tips

Thanks to the ongoing COVID-19 pandemic, it’s evident that this new normal we’re living in will be here to stay. From round-table discussions with industry experts to educational interviews with leading professors planned for college students, these in-person interview series are now transitioning online. This opens up the interview series event to participants and subjects worldwide. However, without a plan …

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Webcasting Software for Fully Managed Events for the Enterprise

Webcasting Software for Fully Managed Events for the Enterprise

According to an eMarketer survey of marketing professionals in the United States, 63% state that global virtual events with live video feeds from headliners will lead the way in post-pandemic event types. Virtual events designed to foster community and share thought leadership were a close second at 59%. Virtual events are now the new normal, thanks to the COVID-19 outbreak. Rather than …

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