Suddenly, overnight, every single in-person 2020 event had to go virtual. Now, two years later, virtual and hybrid events are the norm. Virtual events offer a ton of benefits to your business, like reduced costs, reduced payroll costs, increased efficiency, …

During live events, it’s easier to gauge the audience’s excitement, engagement, and participation. With virtual events, it’s more of a challenge to feel that energy throughout the room, but with in-depth analytics, your team can learn how to drive even …

For innovative life sciences companies like pharmaceutical brands, hospitals, scientific research and development institutions, or medical device businesses, you want your events strategy to be as cutting-edge as your organization’s mission. As your team focuses on improving the quality of …

Heading into 2023, webcasting will be more relevant than ever for lead generation for brands in nearly every industry. But to make the most of your investment, you’ll want to follow best practices for your virtual event. So follow these …

As the pandemic forced companies into virtual meetings and remote work arrangements, more publicly owned companies are embracing virtual or hybrid formats for earnings calls, investor days, and other investor relations events. If you’ve heard the expression, “the medium is …

Crises are a fact of life, and even with the most cautious execution, they will probably happen to your business someday. Whether it’s a negative press article, product recall, quality issue, financial loss, or a natural disaster, you should be …

Maybe you have virtual town halls quarterly, monthly, or even weekly to keep remote employees engaged and thriving. Workers report feeling more disconnected from workplaces now that many organizations are fully remote or hybrid; for example, new hires feel more …

How are you handling sensitive investor relations in a hybrid or remote world? Historically, these conversations were often held in person due to the nature of the confidential information, sometimes sticky situations, and important relationship-building that was best facilitated face-to-face. …

Are you looking for ways to reduce your organization’s carbon footprint and improve sustainability and accessibility? Companies like yours are increasingly looking to webcasts and hybrid events to reduce their carbon footprint and make events accessible to more people by …

Can you believe it’s time to think about 2023 sales kickoffs? It’s preparation time for 2023, and a premier event for any business is the annual sales kickoff. An ideal sales kickoff is a unique blend of celebration and planning, …

It’s no secret that recruitment and talent acquisition is tough in a competitive job market. Only 46% of HR professionals in the U.S. are prepared to adapt to a virtual recruiting and hiring process, and The Great Resignation has brought …

Preparing engaging content for your online event takes a lot of work. From preparing your presenters to crafting an agenda and timeline to ensuring speakers have the right materials, it’s a critical part of planning a successful webcast. A successful …

Are you considering making your next networking conference a hybrid event? A hybrid event is simply one that combines both an in-person and virtual experience. It is successful when both in-person and virtual attendees can experience the event together, participate …

More and more workers are operating remotely, and employees are increasingly becoming used to interacting over video. However, people-centered human resources events are tough to replicate in a virtual world. Technology glitches, awkward pauses, and two-dimensional events make it tough …

ABM, or account-based marketing, has many advantages over other forms of marketing for many businesses. If your ideal clients are enterprise-level organizations looking for concierge services and a personalized touch, ABM strategies can help. Let’s explore some of the benefits …

In the early days of the internet, simply having a website to sell your product or offer your service was enough to attract attention. But in the modern era, it isn’t enough to just have a site; your site also …

Whether you’re hosting a virtual press conference, a shareholders’ meeting, an informative webcast for lead generation, a virtual conference, or another event, you’ll want to market it properly. Sharing your message through the right channels to reach the right people …

Zoom fatigue is real — 80% of U.S. employees claim to experience “Zoom fatigue,” the phenomenon affecting workers with burnout, stress, and tiredness caused by constantly appearing in video meetings. While 60% of employees say their fatigue stems from meetings …

It’s no secret video is king — from the explosive growth of video content platforms like Tik Tok to the shift to hybrid work models post-COVID-19, the average consumer watches 84 minutes of video content per day. As a result, …

In a world that craves good storytelling, your business might often find itself crafting narratives to reach your target audience. From highlighting the journey of a new product launch to an official corporate quarterly business review, your storytelling persona will …