Marketing

Should Marketers Go All-in on Virtual Reality in 2017?

Virtual reality

Virtual reality business in booming, and the popularity of VR technology shows no sign of slowing down. But is VR technology worth the investment for marketing departments?  Find out what iMeetCentral contributor Jason Compton has to say about VR in the marketing line of business: If you believe in mass advertising indicators, the big push to put virtual reality goggles …

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Your Next CEO? The Case for Your CMO

CMO

For marketers, the corporate ladder traditionally is missing a rung or two. Climb to the lofty heights of CMO-dom, sure. Oversee a billion-dollar marketing budget, no problem. But run the whole show? That was best left to the masters of finance, operations and business development. “Looking back a bit, it is not surprising that the person who, essentially, managed the advertising …

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How Data is Driving the Future of Marketing

marketing data

It’s common knowledge among marketers that data is king, and in today’s tech-savvy marketing space, automation and algorithms are largely responsible for providing this information. While the  marketers of yesteryear could only dream of technologies that could make retrieving insights so simple, is there still a place for experience-based strategy in an automated world? Find out what iMeetCentral contributor Jason Compton …

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At the Corner of Create and Collaborate: A CMO’s Guide to Managing Marketing’s Newest, Busy Intersection in the Enterprise

Say “goodbye” to the marketing silo. Gone are the days when the marketing team solely focused on ad campaigns and only worked with their agencies. While Marketing has always owned the brand, today owning the brand has evolved into a much broader role of owning the sum of the customer experience – requiring marketers to work with a larger group …

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5 Marketing Technologies Critical to Your Demand Gen Strategy

Marketing is now moving and evolving so quickly that no team can be successful without the right tech tools. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? Top 5 Marketing Technologies for Demand Generation 1. Marketing automation: These tools continue to be the lifeblood for demand generation. At PGi, …

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