Marketing

ABM Strategies: Benefits of Recurring Client Webcasts for Account-Based Marketing

ABM Strategies: Benefits of Recurring Client Webcasts for Account-based Marketing

Account-based marketing, or ABM, focuses on finding best-fit, enterprise-level clients and targeting your sales and marketing efforts to attract them through personalized messaging. Rather than reaching out to individuals, however, ABM touches all the key decision-makers in an organization. Benefits and Challenges of ABM Unlike traditional lead generation methods, ABM can lead to higher conversion rates, greater customer loyalty, and …

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How to Craft High Impact Sales and Marketing Strategies via Webcast

How to Craft High Impact Sales and Marketing Strategies via Webcast

Even as offices re-open, many employees continue to work remotely. Even in hands-on fields such as logistics and operational management, employees have embraced a full-time remote work schedule or a hybrid arrangement, where they spend some time in the office and the rest working remotely. One study revealed that 34% of professionals across industries and positions would quit their job rather …

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How to Market Your Virtual Events When Your Audience is Global

How to Market Your Virtual Events When Your Audience is Global

Virtual events have been available to global audiences for years. But, 2020 proved just how beneficial these events are for enterprises across all industries. With an audience size that large, your marketing strategy needs to rise and generate demand from all over the world. Honing in on a single tactic won’t work when you have to reach thousands upon thousands of …

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Effective Marketing for Your Online Events to Reach Larger Audiences

Effective Marketing for Your Online Events to Reach Larger Audiences

Are you hosting an online event? Once the technology is in place to deliver a professional quality webcast, you want to set the stage to attract the largest qualified audience you can. By combining account-based marketing (ABM) with existing clients, along with Google and Facebook ads to reach new audiences, you can gain attention and enthusiasm for your events, resulting in more …

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How to Increase Attendance Through Innovative Pre-Event Marketing

How to Increase Attendance Through Innovative Pre-Event Marketing

It happens all the time in the virtual event arena. Companies drive phenomenal event registration numbers, but a fraction of confirmed participants show up on the day. This situation leaves marketers wondering what went wrong and what they could have done better. Rather than trying the same plan again, marketers need to focus on innovative pre-event marketing tactics to excite registrants and …

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Three Tips for Successful Account-Based Marketing Webcast Strategies

Three Tips for Successful Account-Based Marketing Webcast Strategies

Most businesses adopt a vague approach to targeting audiences, often opting to market to the masses. While this option can work, account-based marketing strategies provide marketers with a better path to success through targeted virtual opportunities and tactics. Wordstream defines Account-based marketing (ABM) as “a strategic marketing strategy where key business accounts are marketed to directly, as units of one (compared to the typical …

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How to Create a Collaborative Marketing Environment

Marketing Collaboaration

A successful marketing campaign is seldom a single person’s brainchild. On the contrary, effective marketing is deeply collaborative. Teams, not lone wolves, conceptualize, design and execute the most brilliant campaigns. Here are a few of the best practices to encourage great marketing collaboration. Distinguish between ideas and individuals. Some concepts are shot down. Others gain momentum. But voice and discuss …

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Should Marketers Go All-in on Virtual Reality in 2017?

Virtual reality

Virtual reality business in booming, and the popularity of VR technology shows no sign of slowing down. But is VR technology worth the investment for marketing departments?  Find out what iMeetCentral contributor Jason Compton has to say about VR in the marketing line of business: If you believe in mass advertising indicators, the big push to put virtual reality goggles …

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Your Next CEO? The Case for Your CMO

CMO

For marketers, the corporate ladder traditionally is missing a rung or two. Climb to the lofty heights of CMO-dom, sure. Oversee a billion-dollar marketing budget, no problem. But run the whole show? That was best left to the masters of finance, operations and business development. “Looking back a bit, it is not surprising that the person who, essentially, managed the advertising …

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How Data is Driving the Future of Marketing

marketing data

It’s common knowledge among marketers that data is king, and in today’s tech-savvy marketing space, automation and algorithms are largely responsible for providing this information. While the  marketers of yesteryear could only dream of technologies that could make retrieving insights so simple, is there still a place for experience-based strategy in an automated world? Find out what iMeetCentral contributor Jason Compton …

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At the Corner of Create and Collaborate: A CMO’s Guide to Managing Marketing’s Newest, Busy Intersection in the Enterprise

Say “goodbye” to the marketing silo. Gone are the days when the marketing team solely focused on ad campaigns and only worked with their agencies. While Marketing has always owned the brand, today owning the brand has evolved into a much broader role of owning the sum of the customer experience – requiring marketers to work with a larger group …

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5 Marketing Technologies Critical to Your Demand Gen Strategy

Marketing is now moving and evolving so quickly that no team can be successful without the right tech tools. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? Top 5 Marketing Technologies for Demand Generation 1. Marketing automation: These tools continue to be the lifeblood for demand generation. At PGi, …

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