Online Events

Five Characteristics of an Engaging and Successful Webcast

Five Characteristics of an Engaging and Successful Webcast

Webcasts today can run the gamut from captivating collaborations custom-tailored to engage audiences, or they can fall flat with talking heads on a screen for hours at a time. Operator-assisted webcasts, especially, have the means to take virtual events to the next level, capturing the energy of a live event so well that it’s almost like an in-person gathering. Fortunately, …

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How to Promote and Sell Your Products and Services through Online Events

Promote and Sell Your Products and Services through Online Events

No one likes being sold to. It’s why people don’t enjoy going to a car dealership or shopping for an expensive item. To help customers feel more at ease, companies look for other opportunities to educate the customer and capture a sale in the process. In today’s virtual world, you can accomplish this through interactive and intriguing online events such as …

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Four Innovative Ways to Keep Your Workforce Engaged through Virtual Town Halls

Four Innovative Ways to Keep Your Workforce Engaged through Virtual Town Halls

Town hall meetings invite all of your employees to learn about the current and future state of the organization. They are often a great opportunity for employees and leadership teams to connect. However, with the majority of town halls now being held virtually, companies need to find innovative ways to keep employees engaged from the comfort of their home office. …

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Operator Assisted Audio is Critical for Enterprise Online Events

Operator Assisted Audio is Critical for Enterprise Online Events

Have you ever hosted a highly important conference call with investors, stakeholders, or potential clients and battled with a poor connection, awful audio quality, or dropped calls? It’s the worst, right? For enterprises hosting conference calls, online events, and webcasts, audio quality is imperative. Otherwise, your brand reputation may be diminished when participants have a poor experience. Instead of hopping …

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How to Create Online Events that Inspire and Connect Audiences

How to Create Online Events that Inspire and Connect Audiences

Do you find your audience checking out during your online events? No doubt, remote attendees at webcasts and other online events are often surrounded by distractions, from pets and kids to an entire internet of interesting things at their fingertips. According to the Event Manager blog, 31% of event management professionals cited audience engagement as their biggest challenge. While attendance may be up …

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How to Minimize Risk with Operator-Assisted Online Events

How to Minimize Risk with Operator Assisted Online Events

Online events are the new frontier. From virtual conferences to online networking opportunities through video chats, companies are leveraging and scaling online events to meet their bottom line. But, with hosting large-scale online events comes inherent risk. What happens when event attendees can’t figure out how to log-in to the conference? Do you have a plan of action if you …

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Five Effective Ways to Market Your Virtual Events

Five Effective Ways to Market Your Virtual Events

It’s no secret that virtual events are booming right now! From town hall meeting webcasts to industry conferences, all types of events are being held online for the safety and health of all participants. And, for many businesses, leveraging virtual events is a cost-effective way to get in front of new audiences. However, the “if you build it, they will come” mentality …

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Why Operator-Assisted Online Events Are Essential to Enterprise Success

Why Operator-Assisted Online Events Are Essential to Enterprise Success

The shift to virtual events has widely been a positive one for companies across the globe due to the opportunity to reach larger audiences. Recent studies have shown that 80% of marketers agree that greater audience reach is the most positive effect they’ve experienced in their transition to online events. But with larger event audiences comes larger responsibilities! Your organization must now provide a …

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The Future of Online Events in 2021 and Beyond

The Future of Online Events in 2021 and Beyond

It’s 2021, and events are still being held primarily online. While everyone had hoped this wouldn’t be the case, the COVID-19 pandemic is still causing companies worldwide to rethink their internal operations and client-facing events. According to several studies, the number of organizations planning virtual events nearly doubled in 2020. And, as workforces continue to telecommute and grow their remote teams, tools …

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Four Tips to Increase Registration Turnout for Your Online Event

Four Tips to Increase Registration Turnout for Your Online Event

This won’t be a shocker to most people, but without a good turnout… you won’t have a successful online event! Why put all the effort into developing an event and organizing the logistics if no one plans to attend? Registration is the most important and difficult aspect of planning a virtual event in 2020 and beyond. To ensure that your event has …

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Innovating Your Online Events for Lead Generation in 2021

Innovating Your Online Events for Lead Generation in 2021

Due to the coronavirus pandemic of 2020, companies switched from live, in-person events to fully online events to ensure their employees’ and attendees’ safety and health. With this trend continuing into the known future, companies are now forced to be innovative with their event offerings to remain competitive and top of mind with consumers. After reflecting on and reinvesting in …

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Engaging Investors from a Distance

Engaging Investors from a Distance

“The more things change, the more they stay the same, and that goes for the top tips in terms of planning a roadshow, virtual or otherwise.” – Lisa Traeger, Corporate Relationship Officer and Partner, Atlantic Equities According to website Investopedia, a non-deal roadshow is when “companies travel across the country to talk to investors even when they aren’t going public…executives …

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Seven Questions to Ask in Your Post-Virtual Event Survey

7 Questions to Ask in Your Post-Virtual Event Survey

After you wrap up a big webinar, webcast, or online event, it’s tempting to sit back and relish in the success of the event. But your work isn’t over yet! Now it’s time to craft and send the post virtual event survey. This survey will help you gather valuable insight from participants about their experiences, what your team can improve, and …

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Best Practices for Hosting Virtual Town Halls: Three Tips You Can Use Today

Best Practices for Hosting Virtual Town Halls

When your employees can’t all come together for a company-wide meeting, the best solution is to host a virtual town hall event. These events let internal employees hear from corporate management, executives, and other coworkers. Town hall events can also be hosted for external customers for product updates, quarterly financial reports, and more. No matter why your company chooses to …

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Why First Impressions Matter: Five Tips on How to Brand Your Webcast

Five Tips on How to Brand Your Webcast

Webcasts form excellent lead generation tools for your organization. They can also help your brand build authority and increase visibility. But an unprofessional webinar can have the opposite effect than what you want — it can erode trust and create a negative impression. To make a good first impression with your webcast, focus on every element of branding, from the …

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Eleven Quick Ideas for Promoting Webcasts Before, During, and After the Event

Ideas for Promoting Webcasts Before, During, and After the Event

When it comes to webcasts, the top problem businesses run into is audience registration. The old phrase “If you build it, they will come,” doesn’t apply to webcasts and online events. Instead, businesses must tell the world that they are hosting a webcast or online series. To increase total webcast registration and participation, companies can use these 11 ideas for promoting their webcast before, …

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Four Problems with Online Meetings and How to Solve Them

Four Problems with Online Meetings and How to Solve Them

As online meetings become the new normal for businesses across the globe, many are quick to adopt new video conferencing and webcasting platforms. But, just like an in-person meeting, teams can run into a myriad of problems when attempting to host an online meeting. If you run into any of these four common online meeting problems, use our solutions to course-correct and …

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Why Webcasts Are Saving the Live Events Industry

Why Webcasts Are Saving the Live Events Industry

2020 has proven to be a challenging year for the live events industry. The COVID-19 pandemic impacted the ability for audiences to physically gather safely. Many meeting and event planners quickly converted live events to fully virtual to adapt to the new reality. Responses to a PCMA survey conducted in April 2020 revealed that “7 out of 10 respondents have …

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In-person Is Canceled, But Events Are Not: How to Take Your Event Virtual

In-person Is Canceled, But Events Are Not: How to Take Your Event Virtual

Live events are a critical component of every organization’s communication strategy. Events ranging from corporate town halls and shareholder meetings to conferences and training sessions give employees, co-workers, customers, prospects, and stakeholders the chance to gather, listen, learn, collaborate and become inspired. While live events are more logistically challenging than other communication channels, organizations depend on them to deliver their …

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How the Rise of Virtual Events Could Change the Events Industry Forever

Virtual Events Could Change the Events Industry

It’s no secret that the COVID-19 pandemic rocked the events industry in 2020. However, its effects extend beyond this calendar year, with numerous in-person events and conferences being canceled for the 2021 season as well. With these mass cancellations, event professionals are wondering what changes the industry will face moving forward. How will they adapt to survive the endless in-person gathering restrictions? …

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