PGi Blog Virtual Event Insights and Industry Trends

ABM, or account-based marketing, has many advantages over other forms of marketing for many businesses. If your ideal clients are enterprise-level organizations looking for concierge services and a personalized touch, ABM strategies can help. Let’s explore some of the benefits …

In the early days of the internet, simply having a website to sell your product or offer your service was enough to attract attention. But in the modern era, it isn’t enough to just have a site; your site also …

Whether you’re hosting a virtual press conference, a shareholders’ meeting, an informative webcast for lead generation, a virtual conference, or another event, you’ll want to market it properly. Sharing your message through the right channels to reach the right people …

Zoom fatigue is real — 80% of U.S. employees claim to experience “Zoom fatigue,” the phenomenon affecting workers with burnout, stress, and tiredness caused by constantly appearing in video meetings. While 60% of employees say their fatigue stems from meetings …

It’s no secret video is king — from the explosive growth of video content platforms like Tik Tok to the shift to hybrid work models post-COVID-19, the average consumer watches 84 minutes of video content per day. As a result, …

In a world that craves good storytelling, your business might often find itself crafting narratives to reach your target audience. From highlighting the journey of a new product launch to an official corporate quarterly business review, your storytelling persona will …

Your organization’s Quarterly Business Review or All-Hands Meeting is coming up, and you need to host it online. Instead of feeling stressed and frazzled over presenting virtually now that employees are working remotely, try webcasts for corporate communication. Whether you’re …

As more virtual webcasts are broadcasted around the world, live interpretation services are needed to meet the demands of a global audience. An estimated 11 million meetings are held daily, and since 2020, 50% of employees are attending three or …

While you want to present a webcast that attendees enjoy and find insightful, you also want to make sure the event helps you meet your organization’s goals. Whether you’re hoping to increase attendance for demand generation, empower attendees to ask …

When hosting a virtual event, it’s important for one to understand the significance of privacy and security breaches in today’s digitalized society. While you may think of privacy and security as similar concepts, they are slightly different. The good news …

A full day of sessions and learning can be exciting for attendees initially, but as time passes, they can be overwhelmed and find it hard to absorb the information. That’s why in addition to short breaks, it’s important to add …

With the world changing at a faster pace than ever, education has shifted to hybrid and virtual events meant to make it possible for students to attend no matter where they are. So whether you’re teaching your existing employees new …

What sets apart an international banking powerhouse from a small bank? Brand awareness. As a financial institution, you know that constructing a strong brand is critical for getting consumers to know about and have a praising opinion of you. The …

When it comes to communicating key milestones or high-stakes moments, it’s critical for companies to balance transparency and calmness. But that’s become more challenging as in-person meetings wane to accommodate dispersed workforces. Video has become central to remote internal and …

There was a time when brand awareness in the healthcare and insurance industries had little to no significance. Patients had little choice about their healthcare provider since it was decided by their insurance which their employer determined. The Affordable Care …

Financial institutions understand the key role investors, employees, and consumers play in perceiving a company. So, whether you are assisting people to buy their first homes or walking a large firm through complex financial procedures, you want to make sure …

Established in 1969 by the United Nations, World Telecommunications Day highlights the most popular global technologies and raises awareness of how the internet helps advance international society. What Is World Telecommunications Day? World Telecommunication and Information Society Day (WTISD) helps …

You know that virtual events — just like in-person meetings and events — require energy in the form of electric use, equipment, and typically even office space. But you might be surprised to discover that the carbon footprint of a …

GlobalMeet Webcast can handle all types of corporate communications events, be it a Sales and Marketing Town Hall, a CEO Briefing, Senior leadership calls, Departmental Town Halls, HR events such as a benefit and pension update, wellbeing updates and policy …

Using video platforms to connect with employees or customers may have peaked in popularity during the COVID-19 pandemic, but it’s unlikely to drop in popularity anytime soon. ® Webcast, in partnership with Hive Streaming allows you to analyze your efforts …